Online shopping has grown significantly over the past couple of years and eCommerce merchants must constantly innovate to attract and retain customers. Creating attractive websites that highlight their wares and services; offering competitive prices, special discounts and promotions; keeping their catalog updated and fresh with the latest items in the market; and delivering prompt and efficient customer service are among the few things that almost all eCommerce merchants swear by. However, with growing competition, providing the customer something extra, something different that sets you apart from the crowd is a challenge.
The Ignify eCommerce solution provides various options for merchants to entice customers and ensure a seamless order fulfillment process that guarantees success. To make the shopping experience enjoyable and convenient for all your customers, Ignify eCommerce provides customer-friendly facilities such as responsive web store designs that are compatible with and comfortably accessible from multiple devices, the ability to compare products before purchasing them, a floating shopping cart view that allows you a quick view of your shopping cart with edit and delete facility from any page on the web store, and social media login among others.
After all the time spent on attracting customers to their web store, it can get challenging for merchants to deal with shopping cart abandonment where customers leave the store without making an actual purchase. The reasons for abandonment may vary, but it is a lost sales opportunity for the merchant. While the Ignify eCommerce Manager Panel is equipped with means to help merchants convert abandoned carts into sales, the facility to save shopping carts on the web store attempts to reduce the instance of abandonment.
With this feature, customers can save their shopping carts in their self-service account on the web store and access them when convenient. Particularly with large ticket items, customers may take longer to decide on making an actual purchase. The saved shopping cart saves them the hassle of having to browse through the web store once again when they are ready to buy. In case the price or discounts on the item change within the time the customer comes back, the shopping cart will display the updated price. If the item is no longer available, it would be removed from the cart.
Customers save shopping carts via the floating cart view.
The saved carts are visible in the self-service account on the web store.
Along with this, the customer can also merge multiple shopping carts he may have saved and proceed to check out with a single cart. This merged cart is editable just like a regular shopping cart, and he can apply discount coupons, change quantities, etc. as required.
Customers merge saved shopping carts via the self-service account.
For merchants offering multi-channel browsing for their multiple web stores, the save cart feature can help their customers save a single shopping cart with items from multiple stores. This saved cart would be accessible from either of the stores, and function like a regular shopping cart with integrated checkout.
With the Ignify eCommerce save cart feature, merchants can thus keep their customers coming back to complete their shopping by eliminating the need to browse the web store again for the same products, and ensuring they have a ready-to-checkout cart at their fingertips.
Save cart facility is available even when shopping across multiple web stores.
Manasi Kulkarni is a Product Marketer at Ignify. Ignify is a technology provider of ERP, CRM, eCommerce, and Point of Sale software solutions to organizations. Ignify is winner/finalist of the worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012 and 2011. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine from 2007 to 2013.