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Microsoft Dynamics CRM Crosses 1 Million Users

In a showing of the hyper-growth that Microsoft Dynamics CRM - the defacto recommended CRM software for the Microsoft Dynamics ERP - has had, Microsoft announced at the Worldwide Partner Conference 2009 in New Orleans that the product has crossed the 1 million user mark.

Customers worldwide are taking advantage of the power of choice, and deploying fast, flexible and affordable CRM and xRM solutions across on-premise, partner-hosted and CRM Online deployment models.

In addition, Microsoft Corp. today unveiled new sales and marketing programs for xRM, the new development platform for building sophisticated relationship-tracking applications. With new platform licensing options and close alignment with Microsoft SQL Server, Microsoft SharePoint technologies and other Microsoft solutions, organizations can now leverage xRM to create mission-critical applications that run on-premise or on-demand, reducing application development time and cost.

“Our fast path to more than 1 million users illustrates our strong market momentum, and shows how our CRM and xRM offerings are driving worldwide customer and partner success,” said Brad Wilson, general manager of Microsoft Dynamics CRM. “Today, hundreds of Microsoft Dynamics CRM customers are building thousands of xRM applications. We’ve built significant alliances within and across Microsoft to capitalize on these high-growth opportunities, and we’re ready to drive value for our next million customers.”

Organizations such as the Leicester City Football Club, a professional sports organization based in the United Kingdom, have used xRM to develop its Player Management application, a solution for managing players, training schedules, diet and wellness programs, and injury prevention analysis.

“One big area of concern for a football club is the players, and people come to matches because they want to see good football,” said Lee Hoos, chief executive of the Leicester City Football Club. “In the interest of our fans and our players, we’ve used the Microsoft Dynamics CRM platform platform to build applications that help flag warning signs by player to help them avoid preventable injuries. The flexibility of Microsoft Dynamics CRM has been invaluable to our business in many ways.”

In an innnovative use of CRM or rather XRM, Ignify deployed Microsoft Dynamics CRM for contract management for contracts with thousands of vendors for AVID Center – a nation-wide non-profit headquartered in San Diego, CA. AVID Center is also a user of Dynamics GP and showcases the convergence that customers are looking for between their ERP and CRM systems. By sticking with a single product family such as Microsoft Dynamics, customers can ensure they get seamless integration between their back office accounting/ inventory systems and front-office customer service and sales force automation systems.

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