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It is not unusual for Microsoft CRM Marketing & Sales users to become disappointed with the external lists that they receive to conduct Marketing and Sales campaigns. Poor and/or incomplete data often times leads to poor user adoption. Missing contact names, missing and/or inaccurate e-Mail addresses, revenues, etc. all add up to additional time, effort, and cost to create viable lists to create Market Segments that you will use to Market/Sell your products and services. As of June, 2009 that dilemma is solved. Hoover's, a Dun & Bradstreet Company, has created "Access Hoover's" that allows licensed Microsoft CRM Users to create a direct integration to the Access Hoover's global database and execute specific profiles, selections, review, and import qualified target Marketing lists directly into Microsoft CRM Account and Contact folders. Hoover's data has been thoroughly reviewed and updated by the D&B Company. Access Hoover's is currently available for Microsoft CRM V4.0 users and is moderately priced by user and volume discounts apply. Select Contacts directly from the integrated Hoover's Database and import and create Contacts in MS CRM.

Hoover's and Microsoft CRM bring integrated value to Marketing and Sales departments with access to over 32,000 companies and over 37,000 contacts to enhance your Marketing efforts.

Profile your target Marketing lists by Geography, Company Vertical, Company Size, and additional selection criteria:

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This post is written by Bill Gerrish. Bill is a Dynamics Solutions Executive with Ignify. Ignify is an Inner Circle Microsoft Dynamics Partner who specializes in Microsoft CRM with over 7,000 CRM users. Ignify has built our reputation on product and industry knowledge as well as providing long term value to our growing and diverse Customer base. If you are seeking assistance to maximize your efforts with your Microsoft CRM project contact Ignify at 562-219-2000 or email us at crm@ignify.com.