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Microsoft Dynamics CRM for the Healthcare Industry

Microsoft has introduced an integrated framework to enable health insurance plans to use Microsoft Dynamics® CRM. Known as “Health Plan Sales Solution”, this new framework will allow health plans to quickly and easily move their marketing and sales processes online to better manage and monitor sales, member service and retention. As a result, health insurance plans will be able to better compete in the individual and small-group market; reduce multiple points of failure in their current sales, service and retention processes; and operate in conjunction with state health insurance exchanges.

In addition to this new framework, Microsoft Dynamics CRM also helps healthcare providers overall by improving the delivery of care, lowering costs, and assisting patients in managing their health by streamlining these six critical areas in the Healthcare Industry:

  1. Information Management
    Manage patient information that eliminates the need for patients to fill in the same information repeatedly. Provide quick, efficient care delivery to provide better service and satisfy your patients as you ease work for administrative staff.
  2. Referrals Management
    Maintain consistent processes and strong communications channels to support referrals between clinicians, specialists, departments, and facilities.
  3. Business Processes
    Microsoft Dynamics CRM gives you the ability to improve service and proactively respond to patients by eliminating manual processes and breaking down silos of information.
  4. Business Intelligence
    Efficient operation of your healthcare facility is critical to your success. By providing administrators and others with access to comprehensive, real-time information, you can manage business more effectively and respond more quickly to changing conditions.
  5. Clinical Trial Management
    Furthering medical research is essential for improving treatment and prevention. Microsoft Dynamics CRM gives you the tools to streamline operations to more easily manage clinical trials and serve your patients better.
  6. Recruiting
    Meet the challenge of recruiting high-quality healthcare professionals with tools for automated communications and analysis.

Delivering high-quality care may be the number one priority for you as a healthcare provider, but reducing costs is also an important factor. Overall, Microsoft Dynamics integrated healthcare management solutions make it easier for you to share patient information for clinical decisions and cross-organizational case coordination, as well as access the financial data required to drive business decisions.

Sandeep Walia is the Chief Executive Officer of Ignify. Ignify provides design, consulting and implementation services for CRM and ERP initiatives for mid-market and enterprise businesses. Ignify is a Top-tier Microsoft Gold Certified partner ranked in the Microsoft Partner of the Year in 2010 and both the Microsoft Dynamics Inner Circle and the Microsoft Dynamics Presidents Club in 2009 . Ignify offers Dynamics CRM to retailers, banks, insurance companies, contact centers and to several other businesses. Ignify has offices in Los Angeles, Silicon Valley, Nashville, Chicago, Toronto, Manila, Pune and Bangalore.

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