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Ecommerce for Sports Teams at the National Sports Forum in Oklahoma City

Ignify’s team will be at the National Sports Forum at the Renaissance Convention Center Hotel from January 30th to Feb 1st showcasing Ignify ecommerce for Sports Teams. Stop at our booth at #226 to meet with our team members there and see how Ignify ecommerce can deliver results to your sports franchise.

Ignify’s eCommerce Solution for sports teams and sports-affiliated organizations provides a comprehensive ecommerce system that is rich in the merchandising, inventory, and marketing functionalities that translate into a user-friendly, premium shopping experience for customers and an essential business management tool for administrators. With its native search engine optimized Web store capabilities, Ignify eCommerce provides a software platform that advances brand awareness and ensures a higher outreach to both existing and potential customers.

Product and Inventory Management

Ignify eCommerce empowers your customers’ purchasing decisions by enabling them to view the different product attributes that you specify – such as color, size, style, etc

Ignify eCommerce empowers your customers’ purchasing decisions by enabling them to view the different product attributes that you specify – such as color, size, style, etc.

  • Multi-level product hierarchy allows for an unlimited number of product categories
  • Display an unlimited number of product attributes, such as color, size, style, capacity, etc.
  • Assign items to an attribute group and enable each attribute group to have its own set of unique variants (for example, items in the Apparel category can have variants such as color, size, style, etc., while items in the Electronics category can have variants such as wattage, color, etc.)
  • Display an inventory number (e.g. "7 in stock") or inventory message (e.g. "Ships in 24 hours", "Ships in 2-3 weeks"), depending on stock status
  • Mark up/down prices by category, manufacturers, or product
  • Add or remove products from the catalog, or hide items that are not in stock
  • Ability to search by product keywords, attributes, price, and search-within-a-search

Merchandising Management

  • Automatically cross-sell products to leverage customers’ interests and shopping habits
  • Automatically up-sell products according to buyer behavior
  • Enable customers to indicate the product variants with attributes such as color, size, style, etc.
  • Allow customers to instantly see their chosen variant combinations, including either a unique price or the stock price of the combination chosen
  • Enable image zooming to give customers an in-depth look at the product
  • Easy creation of gift cards/gift certificates that can be easily redeemed both online and at brick-and-mortar store locations
  • Ability to have multiple gift card redemptions at checkout

Product cross-sell allows you to strategically market items and move inventory by leveraging your customers' shopping habits, as well as drive shoppers to other merchandise

Product cross-sell allows you to strategically market items and move inventory by leveraging your customers’ shopping habits, as well as drive shoppers to other merchandise.

Marketing and Promotions Management

  • Easily create and bundle unlimited item, product category, order, and shipping promotions
  • Add usage restrictions to promotions such as minimum order size; restrict to a certain item or item category; or restrict to a certain customer or customer category (e.g. special offer for fan club members only)
  • Apply promotions either automatically or manually with shoppers entering a coupon code
  • Email coupons/promotions that link to a specific page to drive potential and existing customers to other inventory
  • Create email marketing campaigns with segmented customers, and measure the results
  • Strategically market special offers on your store with intelligent site placement (e.g. banners, navigation stickers, Deal of the Day, etc.)
  • Generate sales by coupon and sales by promotion reports to track
  • Offer the ability to provide gift-wrapping or gift messages to customers

With Ignify eCommerce’s robust marketing functionality, merchants increase revenue and customer conversion with the easy creation of all different types of special offers

With Ignify eCommerce’s robust marketing functionality, merchants increase revenue and customer conversion with the easy creation of all different types of special offers.

Web Store Search Engine Optimization (SEO)

  • SEO URLs: Search engine-friendly Web addresses and URL for category pages
  • SEO Product Pages: Search engine optimized product detail page, with every product page automatically built to be a landing page
  • Landing Pages: Search engine optimized with content and product information
  • Page Tagging: Automatic generation of HTML page titles, meta tags, key words, with the ability to override this content
  • Alternate Tags: (ALT TAGs) for Images. Alternate Images can be automatically generated based on item names
  • Content: Detailed product content that helps improve your search engine ranking.
  • Product Reviews: Editorial and customer reviews that help improve your search engine rankings, with the ability to choose which reviews to display on the product page

Customer Service Management

  • Self-service capability enables end customers to view order history, track shipments in their order, and see the status of an order (Pending, Shipped, Cancelled, etc.)
  • Customer Service functionality allows customer service representatives to view orders, enter orders, edit orders, and create returns
  • Integrated chat for customer service reps to directly help a customer find a product, increase cross-sell and up-sell, or just to assist a customer during the checkout process
  • Ability to set up return policies with various return reasons (e.g. accept returns 30 days after purchase if a customer changes their mind, but accept returns 60 days after purchase if the item is damaged, etc.)
  • In-depth item return tracking for both customers and customer service reps, allowing both to view the processing status of the return online

By enabling customers to view and track their orders through a self-service account, Ignify eCommerce offers customers purchasing control and visibility throughout the order fulfillment process

By enabling customers to view and track their orders through a self-service account, Ignify eCommerce offers customers purchasing control and visibility throughout the order fulfillment process.

Sandeep Walia is the CEO of Ignify. Ignify is a global leader in retail and ecommerce solutions for sports teams and franchise organizations and has been ranked Microsoft Partner of the Year in 2011. Ignify has been ranked in the 100 most innovative companies globally by Red Herring in 2010 and 2011. For more information, email ecommerce@ignify.com, call Ignify at (866) IGNIFY5, or visit www.Ignify.com.

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