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Ignify Honored at the Microsoft Worldwide Partner Conference in Toronto

In a filled-to-capacity session on Microsoft Dynamics at WPC 2012, Ignify was recognized as the Microsoft Dynamics Partner of the Year in the Retail category. Sandeep Walia, the CEO of Ignify, was also quoted during the session to emphasize the support network Microsoft provides to its partners. The session presented the value of Dynamics AX 2012 and Dynamics CRM in catering to the needs of both Enterprise and SMB companies, as well as the exciting possibilities of the cloud.

Sandeep was called up on stage by Christian Pedersen, General Manager – Microsoft, at the Microsoft Dynamics AX vision session to talk about Ignify’s success. I’ve transcribed the conversation between Christian and Sandeep below:

Christian: How have you seen Microsoft’s position within Retail evolve over the past 12 months?
Sandeep: When we first started playing in the retail space, I was a little skeptical given that most ERP players have made the POS a formality. The first release of Dynamics AX for Retail, as any first software version is, was not close to perfect.  But Microsoft has made significant investments since then with multiple releases, and made retail a very important focus area. That includes the in-store experience, delivery of goods to a customer, online buying and ecommerce. The end-result is a very powerful multi-touch experience across channels.  We are today able to provide a retailer a complete retail experience in a box from front-end in store Point of Sale, ecommerce, ability to sell online on marketplaces like Buy.com and Amazon.com through Dynamics online services, an Integrated payment gateway, Loyalty Management, Warehousing, Inventory, SCM, and Customer service functionality . If you stop for a moment and think about that – all of that coming from one vendor empowers the retailer to focus on their business without having to worry about how business systems inter-operate. That truly allows for a Dynamics Retailer. We are well placed to be the most complete retail solution in the market.

Microsoft Dynamics Partner of the Year in the Retail category

With over 600,000 Microsoft partners worldwide, winning Microsoft Dynamics Partner of the Year in the Retail category is a very special honor. When this slide appeared on the screen I was proud to be part of Ignify, and took a picture with my Windows phone.

Christian: As we change towards a “workload” driven approach and change the conversation away from ERP and CRM…. How will that fit with conversations you’re having with your customers?
Sandeep: Customers are very interested in productivity discussions and how we can not only automate current processes, but also bring best practices to the table so that we can optimize business processes. We’ve been able to win deals and also streamline implementations by leveraging Microsoft SureStep and proprietary documents and other project artifacts that we’ve built on the SureStep framework that compress implementations. Having said that, ERP and CRM functionality is still important and the continued investment in the products along with the powerful productivity gains we can bring through powerful role centers and other automation and business improvement tools lends to a great story for success for partners and our customers 

Christian: I know you’re doing business in multiple areas and know that one of our joint partners is in the audience – can you share a few words with us around your work with Zones?
Sandeep: Zones has been an incredible story. We were in a situation where we had a new product release just shipping out of the door and our primary competitor was Oracle. By being able to showcase the power of productivity and deep functionality of Microsoft Dynamics AX 2012, we won the deal over Oracle exactly one year back. We also had a rapid go-live on Microsoft Dynamics AX 2012 and in the first rollout implemented Enterprise financials for Zones USA in the system to deliver automation for their Accounts Payable and other financial functions. In a second rollout we implemented Dynamics AX 2012 for their India subsidiary. We are now working on our third rollout for Supply Chain automation. The project implementation has been a great partnership between Zones, Ignify and Microsoft where we’ve had combined executive leadership guiding the implementation to do probably one of the fastest ERP rollouts for a billion dollar-sized organization.

Chelsea Robertson is a Sales Coordinator at Ignify. Ignify is a technology provider of CRM, eCommerce and ERP, software solutions to businesses and public sector organizations. Ignify has been included as the fastest growing business in North America for 5 years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine and ranked as one of 100 most innovative companies in the world in the Red Herring Global 100 in 2011.

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