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Microsoft Dynamics CRM Named the Leader in Customer Case Management for 2014

CRM 2014 Service Awards

CRM Magazine’s March 2014 cover story, The 2014 Service Awards, named Microsoft Dynamics CRM as the service leader in Customer Case Management.

The Ignify team is proud of Microsoft Dynamics CRM’s newest award: CRM Magazine’s leading software in Customer Case Management for 2014. Microsoft Dynamics beat out Salesforce.com, which had sat in this top spot for the past two years.

The team chose Microsoft Dynamics CRM for its excellence in the following criteria: reputation for customer satisfaction, depth of functionality or services, company direction, and technology costs over a five-year period.

With the acquisition of Parature, a provider of cloud-based customer engagement solutions, Microsoft Dynamics became a key player in customer case management and was on the minds of many of the analysts responsible for naming CRM Magazine’s Service Awards winners.

“The acquisition of Parature shows Microsoft is taking service seriously, instead of investing only in sales and marketing, as most cloud CRM vendors tend to do,” John Ragsdale, vice president of technology research for the Technology Services Industry Association, said in CRM Magazine’s article.

The rating system used for CRM Magazine’s Service Awards is based on a composite score of company revenue and analyst ratings on a five point scale. Microsoft Dynamics CRM scored 4.4 for company direction.

The CRM Magazine Service Awards is now in its 11th year, and aims to help technology buyers make the right customer service technology purchases for their companies. The awards are separated into eight customer service categories, in which judges take a broad view of the major CRM vendors.

If you have any questions about Microsoft Dynamics CRM’s customer case management functionality, or if you would like help with your CRM system evaluation, please email us at crm@ignify.com.

Brianne Schaer is an Assistant Copywriter at Ignify. Ignify is a technology provider of CRM, eCommerce, ERP, and Point of Sale software solutions to organizations. Ignify has won the worldwide Microsoft Partner of the Year Award in 2013, 2012 and 2011. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine from 2007 to 2013.

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