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Four Practical Ways to Earn Customer Loyalty with Loyalty Management

December 18th, 2015 Chelsea Cole No comments

The customer is always right – this basic decree is Customer Service 101. So what better way to ensure your business is running effectively than by tracking customer needs and strengthening your relationships with them?

The Loyalty Management Solution with Microsoft Dynamics CRM allows businesses to better understand shoppers and helps create programs that will actively engage customer interest. Read more to learn four helpful, practical ways the Loyalty Management Solution helps businesses bolster customer loyalty.

1. Unified Customer Profile Equals Better Customer Service

There are so many different ways people can shop today, making it extra important to have a system that can gather all customer information in one easy-to-access place. If a customer shops online, in-store, through an app, or all of the above, it can leave retailers with a fragmented view of that shopper’s preferences.

The best way to gain insights into customer patterns and preferences is to have a full view of each individual customer at your fingertips. The Loyalty Management Solution leverages Microsoft Dynamics CRM’s powerful database to help provide invaluable customer insights while providing the best possible customer service.

The Loyalty Management Solution database consolidates customer information into a user-friendly format.

The Loyalty Management Solution database consolidates customer information into a user-friendly format.

2. Customer Rewards Program

A surefire way to increase the lifetime value of a customer is to offer incentives for their allegiance. The Loyalty Management Solution provides full control of loyalty program creation, enabling businesses to develop the programs that best appeal to customers.

With the solution, you can dictate the terms you want your rewards programs to adhere to that fit best with your individual brand and goals. For instance, you can define a timeframe that the loyalty program will run, the types of rewards offered, the ways in which customers can earn and redeem awards, etc.

The Loyalty Management Solution enables businesses to configure loyalty programs however they wish. Types of rewards, loyalty program timeframes, redemption and accrual rules, etc. can easily be created in the system.

The Loyalty Management Solution enables businesses to configure loyalty programs however they wish. Types of rewards, loyalty program timeframes, redemption and accrual rules, etc. can easily be created in the system.

Tiered reward programs can also be easily created in the Loyalty Management Solution, allowing businesses to determine different rewards for customers across tiers, as well as rules for moving up tiers.

Tiered reward programs can also be easily created in the Loyalty Management Solution, allowing businesses to determine different rewards for customers across tiers, as well as rules for moving up tiers.

3. Comprehensive Reports and Analytics

The Loyalty Management Solution offers real time reports and analytics that allow businesses to keep up with changing trends and customer preferences. For instance, dashboards offer all-inclusive, graphical reports, providing up-to-date information on customer interactions that allow employees to reach out to customers more effectively.

Dashboards helps representatives visualize data with dynamic charts.

Dashboards helps representatives visualize data with dynamic charts.

Reports and analytics give businesses a full view of the different tasks and actions needed to be completed in order to improve performance.

Reports and analytics give businesses a full view of the different tasks and actions needed to be completed in order to improve performance.

4. Promotions and Enhanced Marketing

Now that the database has provided you with details about customer tastes as well as real time reports on the market, it’s time to parlay that information into an advanced marketing strategy. Marketing lists can be created based on a customer-centric demographic, brand preferences, and transaction history. Offering loyal customers special promotions and other marketing tactics is guaranteed to keep them satisfied and coming back, helping businesses to keep in touch with customers on a proactive basis.

The Loyalty Management Solution conveniently consolidates customer information in one place, so marketing strategies such as e-mail lists can be easily created and acted on.

The Loyalty Management Solution conveniently consolidates customer information in one place, so marketing strategies such as e-mail lists can be easily created and acted on.

The Loyalty Management Solution with Microsoft Dynamics CRM provides functionality that helps manage data, turn it into successful marketing campaigns, and provide customers better service and greater access to your brand.

If you would like more information about the Loyalty Management Solution, please email loyalty@ignify.com.

Chelsea Cole is a Proposal Writer at Ignify – a Hitachi Solutions subsidiary. Ignify is Worldwide Microsoft Partner in 2015, 2014, 2013, 2012, 2011, and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013.

Online Shoppers Exceed In Store Shoppers on Thanksgiving weekend – Retail Industry Transformation

December 4th, 2015 Sandeep Walia No comments

The National Retail Federation’s survey found that for the first time online shoppers (103 million online shoppers) in the US exceeded those that shopped in stores (102 million in store retail shoppers) on Thanksgiving weekend. Black Friday is the term colloquially used for the day after the Thanksgiving holiday that kicks off the holiday season, and for many retailers it has been the time in the year when their books go black (profitable). Online shopping on Thanksgiving and Black Friday jumped 14% from the year before for a total spend of $4.5Billion by American consumers. On the other hand, in-store shopping declined on a year on year basis.

For those who have not seen it – all categories are now shopped online. Ecommerce is not just here to stay but will be the dominant model of shopping. More interestingly, 50% of the online shopping was done through mobile devices. What does that mean for retailers? Retailers need to invest in four areas to be successful for the future:

  • Ecommerce: Investing in a powerful, integrated ecommerce systems is the item with the highest ROI for retailers. It is important that an ecommerce platform provides an engaging experience as well as promotes repeat buying. This means a shopping experience that is effortless, offers efficient shipments, and has an appealing interface that is mobile-optimized.
  • Mobility: I predict that in 2016 ecommerce through mobile devices (tablets, phones) will outstrip traditional computing devices such as PCs and laptops. Ensure your ecommerce platform is mobile optimized like the eCommerce for Microsoft Dynamics platform is.
  • Omni-channel systems: The retailers that can traverse channels seamlessly will be the ones that are successful. This means a customer should be able to buy in a store and see and redeem their earned points online. Or that a cashier can pull up a customer’s profile and see both their online orders as well as retail store orders from their in-store Point of Sale device. There are several other omni-channel scenarios, but ensuring your online and brick-and-mortar systems are integrated at virtually every touch point for loyalty, customer profile, transaction history, pricing and promotions is absolutely critical for success.

The eCommerce for Microsoft Dynamics platform is a good example of you can have powerful merchandising functionality fully integrated with an inventory, financial management and warehouse system like Microsoft Dynamics AX. The example below shows two screen shots. The first is product information for the iPhone 8GB phone on Microsoft Dynamics AX, which is automatically published online to the Gadgets store. This includes images, product content, related products and real-time inventory information. This kind of seamless integration allows for a richer customer experience and higher repeat buying.

Omni-channel integration between an ERP and ecommerce system drivers a better customer experience and higher revenues.

Figure: Omni-channel integration between an ERP and ecommerce system drivers a better customer experience and higher revenues.

Please email us at ecommerce@ignify.com if you are interested in ensuring you have online success.

Sandeep Walia is the CEO of Ignify. Ignify is winner/finalist of the Worldwide Microsoft Partner Award in 2014, 2013, 2012, 2011 and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing business in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013.