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Building Loyal Customer Relationships: How the Loyalty Management Solution Keeps the Focus on the Customer

February 29th, 2016 Ashley Harbaugh No comments

A loyal customer isn’t just a statistic – she’s a valuable member of your company’s sales team.

A loyal customer doesn’t just make the purchases that contribute to your bottom line (although that is one of her most important contributions). She is an essential part of your marketing efforts.

She’s the one who, in casual conversation, urges her friends to stop by your store – and follows up to see if they did. She posts your products on her Facebook and Twitter, helping you build up organic SEO, as well as tap into new channels. Using your products in her everyday life is a walking advertisement in itself.

She promotes your brand, and your offerings – showing your appreciation is a surefire way to retain her help and support.

A loyalty program is a valuable tool for signaling your appreciation for a customer’s business, and for encouraging repeat purchases. The Loyalty Management Solution provides businesses with an end-to-end loyalty program management system, offering in-depth data insight and analytics.

Loyalty Tiers: Rewarding Different Levels of Engagement

Different customers have different levels of dedication to a business – some are casual, while others are diehard champions. Providing corresponding perks and benefits to each level helps businesses stay connected to those customers, and can create incentives for customers to engage even more. For instance, discussing the fantastic prizes that Platinum members receive can give the extra push to those Gold member customers to reach the next tier.

The Loyalty Management Solution enables businesses to set up as many loyalty tiers as they wish. In the system, a company can determine what actions are needed in order for customers to gain access to a specific tier (e.g. making x number of purchases; making x dollar amount of purchases, etc.). Also, each tier can have a number of rewards that are exclusive to that tier – for instance, discounts on purchases, free items included in purchase, etc.

Loyalty tiers allows segment customers and target promotions.

Loyalty tiers allow to segment customers and target promotions based on individual spending habits.

Marketing Campaigns: Keeping the Communication Open

If a customer doesn’t know all the wonderful rewards that are unique to her loyalty tier, then she won’t capitalize on them. Maintaining steady, worthwhile communication with loyalty program members is an important factor in keeping customers attached to their loyalty program.

Setting up marketing campaigns is easy in the Loyalty Management Solution – simply enter the details of the promotion, and then apply the loyalty tiers that the promotion is geared toward. There are no limits to a promotion’s parameters – it can be set up to run every day, or only certain days of the week; it can run forever, or only for a limited time; it can apply to all groups, or only select ones.

Marketing campaigns are targeted to specific customer segments.

Marketing campaigns are targeted to specific customer segments. This offer for 20 percent off to all customers that haven’t made a purchase in the last six months is available to the following marketing lists: “Contoso Re-Engagement,” “Female Frequent Customers,” and “Gold Members.”

To-Do List: Seeing Important Metrics at a Glance

Getting a clear understanding of a loyalty program’s operations and metrics is crucial to understanding successful activities and ones that need improvement. With the Loyalty Management Solution’s dashboard functionality, sales and customer service representatives are able to easily personalize their dashboards in order to view the metrics and activities that are most relevant to their job role.

Dashboard graphs and charts are updated in real time, allowing representatives to get the most accurate information right at their fingertips. The dynamic data in the charts also enable representatives to drill down to get a more granular analysis. By seeing their up-to-date activities and data instantly in one place, representatives are able to get a better idea of what actions need to be taken, and more clearly measure results.

Loyalty Analytics Dashboard.

Dashboards display important information at a glance. The above dashboard provides high-level, real-time information such as sales by promotion, top 5 sales by location, actual revenues by year, and more.

The Loyalty Management Solution is an important tool for developing loyalty programs, and analyzing their performance. For more information, please email loyalty@ignify.com.

Ashley Harbaugh is a Marketing Coordinator at Ignify – a Hitachi Solutions subsidiary. Ignify is winner/finalist of the Worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012, 2011 and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013.

Five Ways Hitachi Ecommerce with Microsoft Dynamics AX Simplifies the Buyers Journey

February 23rd, 2016 Manasi Kulkarni No comments

Hitachi Ecommerce with Microsoft Dynamics AX provides business owners an end-to-end ecommerce solution that not only manages their online store efficiently, but also gives merchants an opportunity to function across multiple channels while keeping their inventory and accounts synced and updated at all times. This real-time interaction between Dynamics AX, Hitachi Ecommerce, and the retail store/MPOS during the entire sales order lifecycle ensures customer satisfaction.

Customers can access Hitachi Ecommerce over the internet and view customer-specific catalogue.

Customers can access Hitachi Ecommerce over the internet, and view a customer-specific catalogue and manage their checkout and account. On the back-end, internal staff can manage content, promotions, reporting, and more within the Manager Panel. This is all fully integrated with Microsoft Dynamics AX.

Manage Catalog and Inventory

With Hitachi Ecommerce and Microsoft Dynamics AX, merchants can create a product catalog with both variant and non-variant items, complete with attractive product images, and display it on the online store. When shoppers visit the online store and purchase any product, the same is reflected back in Microsoft Dynamics AX, allowing the merchant to maintain a highly synchronized inventory across all online stores. Similarly, all modifications to prices of items, whether for all shoppers, a select group or even individual customers, are displayed real-time on the online store.

Product catalog in Microsoft Dynamics AX is easy to configure.

The product catalog in Microsoft Dynamics AX is easily configurable by the merchant to maintain inventory across all online stores.

Customer-facing web stores reflects the items set up in Microsoft Dynamics AX.

The customer-facing web store reflects the items set up in Microsoft Dynamics AX.

Provide Multiple Search Filters

Shoppers are increasingly looking at targeted shopping on online stores, and advanced search and filter options are a necessity. The Hitachi Ecommerce solution lets shoppers filter their search results by price as well as stock status, thereby making shopping faster. The shopper can adjust the price filter to his desired price range and browse only those specific products, instead of browsing through the entire catalog. Other search parameters can also be configured depending upon the catalog requirements.

Search parameters are easily adjusted on product listing page.

Search parameters are easily adjusted on the product listing page. The listing can be narrowed by price, category, stock, and more.

Create Promotions and Discounts

Along with managing an updated catalog, the merchant can also create multiple promotions and discounts as per his business needs. Promotions designed for a select group of people, flat discounts across the store, festive offers, etc. are easy to design and manage with the Hitachi Ecommerce with Microsoft Dynamics AX solution. These discounts are either automatically deducted from the order, or the shopper can be required to apply promotion codes to avail them, depending upon the configurations determined by the merchant. The merchant thus has control over how he wants his promotions and discounts to be consumed by the shopper.

Manage Gift Cards

Gift cards/certificates are increasingly being favored by shoppers as it reduces the hassle of browsing through numerous products and stores to find the perfect gift, while allowing the recipient to purchase what he really wants. The Hitachi Ecommerce solution works with Microsoft Dynamics AX and MPOS to allow shoppers to purchase a gift card in-store and redeem on the online store. The gift card number is synced with Dynamics AX when it is purchased via MPOS, and can be used as a valid payment option when purchasing on the online store. In case of any additional payments due towards the sales order, the solution is designed to receive even partial payments using a different payment method. This means that irrespective of the gift card amount, the recipient can shop for whatever he wants.

Utilize Multiple Channels

With Microsoft Dynamics AX and Hitachi Ecommerce it is possible to have a multi-channel store that lets customers place an order on the online store and pick it up in-store at their nearest locations. This is made possible by the Hitachi Ecommerce online store, Microsoft Dynamics AX, and MPOS working in tandem with each other to ensure that a sales order is fulfilled as per the customer needs. The store locator widget makes finding the most convenient store easy for the customer. Allowing customers to pick up their orders in-store also gives the customers the satisfaction of personalized attention, while reducing the costs of shipping and handling for the merchant. This multi-channel capability and presence expands the store’s reach and gives the merchant both online and offline shoppers.Hitachi Ecommerce takes advantage of these five ways to simplify the buyer’s journey to increase conversions. For more information on Hitachi Ecommerce, please visit us.hitachi-solutions.com.

Manasi Kulkarni is a Product Marketer at Ignify – a Hitachi Solutions subsidiary. Ignify is winner/finalist of the Worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012, 2011 and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013.