In a previous post, we discussed how the Ignify eCommerce Manager Panel is equipped with various tools to help a merchant optimize his social media presence and boost his online marketing efforts. These tools enable merchants to directly share their products, discounts, promotions, etc. from the web store to Facebook and Twitter, lets customers ‘Like’ pages from the web store on Facebook, or ‘tweet’ about them on Twitter. Similarly, customers can share products, discounts, etc. directly from the web store to Google+.
Like and share buttons directly on the product page make sharing items simple and instant, giving your web store more social media presence.
Ignify eCommerce further uses social media avenues to make shopping an enjoyable and convenient experience for your customers. Customers can easily login to your web store using their social media credentials, saving them the effort to create new login credentials, while providing the merchant access to valuable profile information about his customers. This information can help the merchant better understand his customers and their needs, while providing customized services and products.
Login via social media makes online shopping simple and convenient, saving your customers the time of creating a separate login for your store.
The integration of social media tools on your web store comes in combination with other SEO tools and Google Analytics/Universal Analytics, making it a comprehensive package that boosts your brand’s online presence and impacts web store footfall.
With Google Analytics, you can keep a track of how many people are actually using your social media login and sharing buttons, which of the platforms receives a greater number of clicks, etc. This data can help you reorganize your social media optimization (SMO) efforts such that your social media presence converts into sales. However, it is advisable to use Google Analytics alongside social media reporting information as provided by Facebook, etc. to get a more comprehensive picture of how your social media tools are impacting your web store’s interaction with your customers.
Shareable content is another important factor to consider when making a presence on social media. It is important to generate content that lends itself to Facebook, Twitter, YouTube, etc. in order to build interest, which will lead to more likes and shares. For example, interesting videos, compelling articles, and high-quality product images are all crucial for building an image on social media and creating brand awareness.
The various social media integration tools combined with full support for shareable content provided by Ignify eCommerce thus help your make the most of your SEO and SMO efforts, and ensure a good shopping experience for your customers. For more information, please email us at eCommerce@ignify.com.
Manasi Kulkarni is a Product Marketer at Ignify. Ignify is a technology provider of ERP, CRM, eCommerce, and Point of Sale software solutions to organizations. Ignify is winner/finalist of the worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012 and 2011. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine from 2007 to 2013.