As digital technologies continue to transform the way consumers shop, businesses in the retail and consumer packaged goods industries must be able to keep up in order to remain competitive. Enterprise resource planning software is becoming more common to perform operations and manage inventory. Regardless of the tools available, there is a shift among the businesses that acknowledge digital disruption and those with a solid, attainable digital strategy.
A recent Forrester Research report titled “The State of Digital Business in 2014” found that while 74 percent of today’s business executives say their company has a digital strategy, only 15 percent believe that their company has the skills and capabilities to execute that strategy. The report reveals the reality of digital business in 2014 by examining digital business strategy, responsibilities, and organization structures.
Ignify’s new webinar titled “Digital Disruption: Threats and Opportunities for Retail and CPG Leaders” provides cutting-edge advice and tactics to build a successful technology strategy. Guest presenter George Lawrie of Forrester Research discusses new industry trends, how those trends are impacting the way retailers and consumer packaged goods companies do business, and how business applications allow companies to meet both threats and opportunities head-on.
Consumers expect to find an in-store item on their smart phone at the tap of the screen. View our webinar to learn more about how digital technology has changed the way retailers do business.
The webinar features three main sections aimed at making leaders successful in the changing digital landscape. It culminates with a conclusion highlighting what these major points mean for a business developing a digital strategy as well as potential next steps.
Changing Consumer Behavior
Lawrie discusses how digital disruption can generate better ideas faster, as there is more competition between retailers online as opposed to just brick and mortar stores. Additionally, buyers are completing much more research before purchasing an item, and expect the retailer to provide a seamless experience across channels. With the Internet, consumers expect retailers to provide facts, data, and comparisons to paint accurate portrayals of their products.
Supply Chain Proliferation
Digital disruption has ushered in an increase of value-added services and precise tracking of items. Merchandise must be personalized to varying audiences; businesses must be able to supply goods for different demographics with varying demands.
Application Strategy for the Age of the Customers
In order to remain competitive in the digital age, businesses must provide useful, usable, and enjoyable experiences. These experiences will have to be transmitted across all channels, as more consumers will be turning to computing trends, such as mobile devices and wearables, to research their purchases. Lawrie discusses fascinating new data regarding this “mobile mind shift” during the webinar.
Crucial Webinar Insights:
- New Forrester data on customers' and employees' changing expectations.
- How changing expectations impact retailers' and CPG manufacturers' enterprise applications, such as supply chain.
- How applications enable companies to evolve with these shifts and provide customers the service they demand.
Brianne Schaer is a Product Marketing Specialist at Ignify. Ignify is a technology provider of ERP, CRM, eCommerce, and Point of Sale software solutions to organizations. Ignify is winner/finalist of the worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012 and 2011. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine from 2007 to 2013.