7 Ways to Improve Your Web Store’s Search Engine Optimization

March 18th, 2014 No comments

In my last post, I discussed the importance of product descriptions for an eCommerce website in terms of its search engine optimization (SEO) strategy. Ignify eCommerce provides a merchant the right tools to ensure that product descriptions are displayed effectively on his web store.

It also provides various other SEO tools that can make a web store SEO friendly and ultimately help improve sales and revenue for the merchant. Here is a quick overview of some of the important ways in which Ignify eCommerce helps your web store become SEO friendly.

  1. Customer reviews and ratings:

    As discussed in the previous post, unique content is very important to get search engines to crawl your web pages and improve ranking. Customer reviews of products are a great way to generate such unique content, without having to worry about spending time and money employing additional content generation resources. They also ensure that your web store has fresh content on a regular basis, thereby keeping it “live.” The ability to moderate the reviews through the Manager Panel gives the store manager complete control over the quality of the reviews published online. This is an important aspect of on-page optimization.

    Customer reviews and ratings

    Customer reviews generate unique content and also help recommend products to shoppers.

  2. URL rewrite and redirect:

    Many times merchants ignore the structure of their URLs and end up with gibberish-sounding URLs that can put off not only customers but search engines as well. An SEO friendly URL is one that includes keywords that “speak” and is therefore unique, without product IDs or such other “characters” that are not easy to read and remember.

    The URL rewrite feature in Ignify eCommerce allows you to rewrite unique URLs for various pages as per your SEO needs. Ignify eCommerce creates such SEO friendly URLs by default when you create a web store using the same. The need for rewriting URLs for SEO purposes is eliminated.

    URL rewrite and redirect

    SEO friendly URLs include keywords and are easy to read.

    URL redirecting helps the merchant ensure that shoppers do not browse away from his web store, and definitely land on the page he wants them to. It also reduces “404: page not found” errors, making the site SEO friendlier.

  3. Easily incorporate Google Analytics:

    The Ignify eCommerce Manager Panel provides the merchant an easy way to incorporate the Google Analytics code into the web store, thereby making it easy to track the user activity on the web store and set goals and targets for conversions and sales. The Manager Panel provides an easy configuration screen for every web store channel where the merchant adds the Google Analytics tracking ID and his login credentials. The code is added to the web store and tracking begins.

    Easily incorporate Google Analytics

    The Manager Panel make implementing Google Analytics to the web store easy.

  4. Support for Google Tag Manager:

    The importance of tags (meta tags, HTML tags, AdWords tags, Google Analytics tags, etc.) in making a website SEO friendly is well known. Tags help the SEO manager put out important keywords for the search engines to read and understand what the page is about, and index the page appropriately so that it comes up when searched for the relevant keywords and phrases. However, it can be cumbersome to manage the various tags as your web store grows and adds pages. Ignify eCommerce therefore supports the Google Tag Manager tool that allows you to manage all your tags efficiently with the help of container tags. The container tag code can be easily added to the web store through the Manager Panel and reflects real-time on your site without additional assistance from developers or the IT department.

  5. Mobile compatibility:

    Ignify eCommerce web store templates are also mobile compatible. eCommerce businesses today cannot overlook a large audience that buys via mobile devices/smartphones, and so they are also tracked by SEO managers in line with those shoppers buying via desktop. While duplicate content is a concern when using both mobile and desktop versions, it can be tackled with responsive web design, which will be introduced shortly for Ignify eCommerce templates.

    Mobile compatibility

    Mobile compatibility is coveted by shoppers and SEO managers alike.

  6. Canonical Tags:

    As mentioned previously, duplicate content is a grave concern for SEO managers as it affects page rankings considerably. One way to tackle this is by using canonical tags, an HTML element that tells the search engines which of the pages with “duplicate content” is the preferred web page. This is an out of box implementation incorporated in the Ignify eCommerce storefront.

  7. Sitemaps:

    An XML sitemap helps search engines see the complete structure of your site and retrieve it more efficiently. Sitemaps are auto-generated by the Ignify eCommerce storefront. Site maps are often neglected but are very important to inform search engines how to navigate your web store.  This becomes important when you make any changes to the site, and the new pages need to be indexed. Having a sitemap helps inform search engines about any changes to your site and index them faster.

    Sitemaps

    Site Maps are automatically generated and make navigating your site easier for search engines.

Ignify eCommerce is regularly upgraded to help you make your web stores user friendly as well as SEO friendly. If you have any suggestions about the enhancements you would like to see to make Ignify eCommerce further SEO compatible, please write to us at ecommerce@ignify.com.

Manasi Kulkarni is a Product Marketer at Ignify. Ignify is a technology provider of eCommerce, ERP, CRM, and Point of Sale software solutions to organizations. Ignify has won the worldwide Microsoft Partner of the Year Award in 2013, 2012 and 2011. Ignify has been included as the fastest growing business in North America for 7 years in a row by Deloitte, Inc Magazine, and Entrepreneur Magazine from 2007 to 2013.

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