Microsoft Dynamics CRM was the leader of CRM magazine’s 2015 CRM Market Awards, winning the top spot in four out of nine categories. The categories it won include: Enterprise CRM Suite, Midmarket CRM Suite, Small Business CRM Suite, and Sales Force Automation.
“This was a banner year for Microsoft,” said David Myron, Editorial Director of CRM magazine, in the issue. “Analysts praised the company for building an integrated platform that enhances customer engagements through multiple touch points.”
CRM magazine's 14th annual Market Leader awards rate the top five companies in nine categories, using a proprietary selection formula. The overall award rating is based on a composite score of CRM revenues and analyst ratings for customer satisfaction, depth of functionality, company direction, and cost.
It’s no surprise that Microsoft Dynamics CRM won these award categories. Microsoft has long promoted its vision of making Microsoft Dynamics CRM a crucial tool in helping business deliver amazing customer experiences with intelligent customer engagement. And it has backed up these promises with significant investments in marketing, sales, mobile, customer service, social engagement, and mobile capabilities – not to mention the business acquisitions that further strengthen the CRM offering, such as Parature.
The flexibility and scalability of the Microsoft Dynamics CRM architecture also enables customers across diverse industries to use it. Learn more about Microsoft Dynamics CRM’s global customer base, how they leverage the system’s powerful functionality, and the crucial benefits these customers gain from the solution, at Microsoft Customer Stories.
With Microsoft committed to strengthening and investing in Microsoft Dynamics CRM, and with exciting new features and functionality coming from that investment, Microsoft Dynamics CRM is an exciting customer relationship management system to watch. We’ll keep you posted on new developments!
If you have any questions about Microsoft Dynamics CRM, please email us at CRM@ignify.com.
Ashley Harbaugh is a Marketing Coordinator at Ignify. Ignify is Worldwide Microsoft Partner in 2015, 2014, 2013, 2012, 2011, and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013.