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Posts Tagged ‘Choosing a POS system’

Is Your POS System Truly Modern?

June 3rd, 2015 Manasi Kulkarni No comments

Retail businesses, no matter how big or small, have come a long way from the cash register days to web-based POS systems that give greater control to the POS operator.

With a variety of POS players in the market and rapid advances in technology, it is easy for businesses to be confused or settle for a lesser system that does not give the complete benefits of a POS system. We have discussed how to choose a good POS system in a previous post. This post points out some important consequences of using an outdated POS system.

  1. Delays in the checkout process: A slow moving checkout line can frustrate even the best of us, and thus lead to lost sales. Customers greatly value – and therefore come back to – stores with a fast checkout process that is not riddled with avoidable delays. A POS system that is not easy to operate can cause the POS operator to spend longer on processing/completing a sales order, leading to disgruntled customers and fewer sales, and possibly even bad word-of-mouth. All of this could easily have been avoided, however, with an efficient POS system that is easy to use even for a first-time POS operator.
  2. Limited payment options: These days even in-store retail customers like to have multiple payment options available to them, and having such a variety available increases your chances of completing a sale successfully. An up-to-date POS system would let you accept both online and offline payments such as cash, credit card, and check, along with other options such as gift card, vouchers, credit notes etc. You would not have to turn away a customer just because he does not have enough cash on hand or balance on his card, if your POS system is equipped to process multiple payment methods for a single order.
  3. Inability to provide personalized customer service: Even for a retail customer at the checkout counter, personalized service that offers exclusive discounts or loyalty benefits is important. A good POS system lets you offer special discounts/offers to individual customers that are customized as per their purchasing habits or brand loyalty. Creating such discounts is feasible only if the POS system allows the POS operator to store customer data, and pull up discounts set up at the POS backend based on mobile phone number, or email ID, etc. 
  4. Gaps in data integration: For the POS operator, an up-to-date POS system that integrates sales order and customer information with your backend ERP system can make the difference between good and average customer service. If your frontend and backend systems are not in sync, customer and inventory data cannot be utilized to its fullest potential. Just as your POS operator will be limited to simply processing a standard sales order, your backend team would not be able to utilize information to create targeted marketing strategies that are essential to meet your business goals.
  5. Loss of sales due to internet issues: Outdated POS systems can prevent your POS operators from processing sales orders, or from accepting certain types of orders and payment methods simply because the internet connection is down. Conversely, an efficient POS system lets your sales order processing continue seamlessly irrespective of whether you are online or offline, including processing all types of payments, applying discounts, collecting customer data, etc. Such a system will sync back all the information to the backend ERP and ensure your inventory and accounts databases are updated as soon as you are back online.

Ignify provides a comprehensive retail solution that includes a competitive POS system that caters to the requirements of all types of retail businesses, as well as ecommerce channels. The solution can be used across multiple terminals and store locations, thereby allowing you to maintain a uniform system across stores and not worry about your customer’s checkout experience as your business expands.

To learn more about Ignify’s retail systems, contact us at retail@ignify.com.

Manasi Kulkarni is a Product Marketer at Ignify. Ignify is winner/finalist of the Worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012, 2011 and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013.

10 Tips for Choosing a Good POS System

May 14th, 2015 Manasi Kulkarni No comments

When you are a retailer, the one thing at the top of your mind is streamlining the checkout process and giving your customers efficient service. Having a good point of sale (POS) system can go a long way in ensuring that you not only send out, but also bring back happy customers to your store.

While the competition is high when it comes to choosing the right POS providers, the following pointers could help you narrow down the best one that suits your business needs – please also refer to our infographic for the quick checklist.

  1. Single screen interface: To ensure that your sales executive at the checkout terminal can process items faster, it is important to have a single screen interface that lets you input the item details, review the order details and process the payment. Navigating between multiple screens/windows for these primary functions can be confusing and cause the POS operator to waste precious time.
  2. Ease of use: A single screen interface also lends itself to ease of use that requires minimum training for the POS operator. This should be an important factor in deciding upon your POS system to factor in the various skill levels of POS operators (interns, students, freshers, part-time workers, etc.) at your checkout terminals. Irrespective of whether your POS operator has previous experience using a POS system, he should be able to manage your checkout process efficiently with the POS system in your store.
  3. Ability to function online and offline: The POS system should be able to function seamlessly irrespective of whether you are connected to the internet or not. It is not advisable to have only an offline or online system, as internet downtime for a web-only system can have serious repercussions on your sales. The system should be able to operate offline and then sync your records/transactions with your database once you are online again. 
  4. Flawless payment processing with multiple payment methods: The system should support all types of payment methods such as credit cards, cash, checks, and gift cards etc. as per your business policies. The method of payment should not impact the efficiency of the checkout process, nor should you be required to turn away a customer simply because your system does not accept the customer’s preferred mode of payment.
  5. Customer data encryption/security: One of the most important functions of the POS system that accepts credit cards and stores any form of customer information is to ensure that the information is transmitted and stored securely and in an encrypted format. Assuring the customers that their information is secure will help your gain their trust and repeat business.
  6. Ability to apply promotions/discounts: The various promotions/discounts that you offer your customers should be reflected and applicable via your POS system. Having to tell a shopper that a particular discount is not available to them can lead to a disgruntled customer and cause you to lose his business.
  7. Real-time inventory updates: All sales and modifications to your inventory should be reflected and available real-time to all your sales executives and/or online customers irrespective of the number of stores you operate. This can help avoid backorders for online customers. Inventory management and stock-keeping can be made easier as well.
  8. Connect brick and mortar stores to the web store: Your POS system should be connected to your inventory database and ecommerce web store, while keeping all three in sync at all times. Having two different systems for your physical stores and web store can lead to inventory and accounting management problems. 
  9. Integrated with backend ERP system: If you are already using an ERP system to manage your catalog, inventory, customers and accounts, it is advisable that the POS system integrates with it real-time for most of the basic functions such as sales order placement, inventory updates, etc. Being able to keep your systems in sync at all times helps improve overall business efficiency.
  10. Customizability: There is usually no one-size-fits-all solution when it comes to managing your retail stores through POS systems. Based upon your unique business and customer requirements, the POS system provider should be able to provide you a customized solution that helps you maximize your sales and bring efficiency to the checkout process. 

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For more information on how to choose the right POS solution for your business needs, please email us at retail@ignify.com.

Manasi Kulkarni is a Product Marketer Ignify is winner/finalist of the Worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012, 2011 and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013.