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Five Ways Hitachi Ecommerce with Microsoft Dynamics AX Simplifies the Buyers Journey

February 23rd, 2016 Manasi Kulkarni No comments

Hitachi Ecommerce with Microsoft Dynamics AX provides business owners an end-to-end ecommerce solution that not only manages their online store efficiently, but also gives merchants an opportunity to function across multiple channels while keeping their inventory and accounts synced and updated at all times. This real-time interaction between Dynamics AX, Hitachi Ecommerce, and the retail store/MPOS during the entire sales order lifecycle ensures customer satisfaction.

Customers can access Hitachi Ecommerce over the internet and view customer-specific catalogue.

Customers can access Hitachi Ecommerce over the internet, and view a customer-specific catalogue and manage their checkout and account. On the back-end, internal staff can manage content, promotions, reporting, and more within the Manager Panel. This is all fully integrated with Microsoft Dynamics AX.

Manage Catalog and Inventory

With Hitachi Ecommerce and Microsoft Dynamics AX, merchants can create a product catalog with both variant and non-variant items, complete with attractive product images, and display it on the online store. When shoppers visit the online store and purchase any product, the same is reflected back in Microsoft Dynamics AX, allowing the merchant to maintain a highly synchronized inventory across all online stores. Similarly, all modifications to prices of items, whether for all shoppers, a select group or even individual customers, are displayed real-time on the online store.

Product catalog in Microsoft Dynamics AX is easy to configure.

The product catalog in Microsoft Dynamics AX is easily configurable by the merchant to maintain inventory across all online stores.

Customer-facing web stores reflects the items set up in Microsoft Dynamics AX.

The customer-facing web store reflects the items set up in Microsoft Dynamics AX.

Provide Multiple Search Filters

Shoppers are increasingly looking at targeted shopping on online stores, and advanced search and filter options are a necessity. The Hitachi Ecommerce solution lets shoppers filter their search results by price as well as stock status, thereby making shopping faster. The shopper can adjust the price filter to his desired price range and browse only those specific products, instead of browsing through the entire catalog. Other search parameters can also be configured depending upon the catalog requirements.

Search parameters are easily adjusted on product listing page.

Search parameters are easily adjusted on the product listing page. The listing can be narrowed by price, category, stock, and more.

Create Promotions and Discounts

Along with managing an updated catalog, the merchant can also create multiple promotions and discounts as per his business needs. Promotions designed for a select group of people, flat discounts across the store, festive offers, etc. are easy to design and manage with the Hitachi Ecommerce with Microsoft Dynamics AX solution. These discounts are either automatically deducted from the order, or the shopper can be required to apply promotion codes to avail them, depending upon the configurations determined by the merchant. The merchant thus has control over how he wants his promotions and discounts to be consumed by the shopper.

Manage Gift Cards

Gift cards/certificates are increasingly being favored by shoppers as it reduces the hassle of browsing through numerous products and stores to find the perfect gift, while allowing the recipient to purchase what he really wants. The Hitachi Ecommerce solution works with Microsoft Dynamics AX and MPOS to allow shoppers to purchase a gift card in-store and redeem on the online store. The gift card number is synced with Dynamics AX when it is purchased via MPOS, and can be used as a valid payment option when purchasing on the online store. In case of any additional payments due towards the sales order, the solution is designed to receive even partial payments using a different payment method. This means that irrespective of the gift card amount, the recipient can shop for whatever he wants.

Utilize Multiple Channels

With Microsoft Dynamics AX and Hitachi Ecommerce it is possible to have a multi-channel store that lets customers place an order on the online store and pick it up in-store at their nearest locations. This is made possible by the Hitachi Ecommerce online store, Microsoft Dynamics AX, and MPOS working in tandem with each other to ensure that a sales order is fulfilled as per the customer needs. The store locator widget makes finding the most convenient store easy for the customer. Allowing customers to pick up their orders in-store also gives the customers the satisfaction of personalized attention, while reducing the costs of shipping and handling for the merchant. This multi-channel capability and presence expands the store’s reach and gives the merchant both online and offline shoppers.Hitachi Ecommerce takes advantage of these five ways to simplify the buyer’s journey to increase conversions. For more information on Hitachi Ecommerce, please visit us.hitachi-solutions.com.

Manasi Kulkarni is a Product Marketer at Ignify – a Hitachi Solutions subsidiary. Ignify is winner/finalist of the Worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012, 2011 and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013.