Posts Tagged ‘eCommerce for Microsoft Dynamics’

Online Shoppers Exceed In Store Shoppers on Thanksgiving weekend – Retail Industry Transformation

December 4th, 2015 Sandeep Walia No comments

The National Retail Federation’s survey found that for the first time online shoppers (103 million online shoppers) in the US exceeded those that shopped in stores (102 million in store retail shoppers) on Thanksgiving weekend. Black Friday is the term colloquially used for the day after the Thanksgiving holiday that kicks off the holiday season, and for many retailers it has been the time in the year when their books go black (profitable). Online shopping on Thanksgiving and Black Friday jumped 14% from the year before for a total spend of $4.5Billion by American consumers. On the other hand, in-store shopping declined on a year on year basis.

For those who have not seen it – all categories are now shopped online. Ecommerce is not just here to stay but will be the dominant model of shopping. More interestingly, 50% of the online shopping was done through mobile devices. What does that mean for retailers? Retailers need to invest in four areas to be successful for the future:

  • Ecommerce: Investing in a powerful, integrated ecommerce systems is the item with the highest ROI for retailers. It is important that an ecommerce platform provides an engaging experience as well as promotes repeat buying. This means a shopping experience that is effortless, offers efficient shipments, and has an appealing interface that is mobile-optimized.
  • Mobility: I predict that in 2016 ecommerce through mobile devices (tablets, phones) will outstrip traditional computing devices such as PCs and laptops. Ensure your ecommerce platform is mobile optimized like the eCommerce for Microsoft Dynamics platform is.
  • Omni-channel systems: The retailers that can traverse channels seamlessly will be the ones that are successful. This means a customer should be able to buy in a store and see and redeem their earned points online. Or that a cashier can pull up a customer’s profile and see both their online orders as well as retail store orders from their in-store Point of Sale device. There are several other omni-channel scenarios, but ensuring your online and brick-and-mortar systems are integrated at virtually every touch point for loyalty, customer profile, transaction history, pricing and promotions is absolutely critical for success.

The eCommerce for Microsoft Dynamics platform is a good example of you can have powerful merchandising functionality fully integrated with an inventory, financial management and warehouse system like Microsoft Dynamics AX. The example below shows two screen shots. The first is product information for the iPhone 8GB phone on Microsoft Dynamics AX, which is automatically published online to the Gadgets store. This includes images, product content, related products and real-time inventory information. This kind of seamless integration allows for a richer customer experience and higher repeat buying.

Omni-channel integration between an ERP and ecommerce system drivers a better customer experience and higher revenues.

Figure: Omni-channel integration between an ERP and ecommerce system drivers a better customer experience and higher revenues.

Please email us at if you are interested in ensuring you have online success.

Sandeep Walia is the CEO of Ignify. Ignify is winner/finalist of the Worldwide Microsoft Partner Award in 2014, 2013, 2012, 2011 and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing business in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013.

Ecommerce and Order Entry for Microsoft Dynamics Session at Convergence

March 20th, 2012 Ashley Harbaugh No comments

After an action-packed event opening on Sunday, Monday was another action-packed day here in Houston, with so many educational sessions to attend and different people to meet. But one particularly exciting event was the eCommerce and Order Entry for Microsoft Dynamics Speaking Session hosted by Ignify.

This event really brought out a lot of Dynamics Users and Microsoft partners looking to better understand ecommerce for Microsoft Dynamics functionality, and to get introduced to the Order Entry for Dynamics solution. With both solutions offering full integration with Microsoft Dynamics ERP and CRM systems, this session covered a lot of material that appealed to both the business-minded and the technologically-oriented in the crowd.

At this demo, the speakers focused on Ignify eCommerce features that increasing customer conversion rates, and functionality that enables quick and easy ordering processes. Ignify demonstrated quick Return on Investment on the ecommerce solution with customer examples and with functionality that helps increase revenues for merchants. Showing a variety of Business-to-Business (B2B) and Business-to-Consumer (B2C) online store templates, as well as the rich product category displays and inventory management capabilities available within each store, the team facilitated a highly informative and engaging session.

Order Entry was also the big topic of the session, with the team demonstrated how the system is essential for companies looking to improve their customer service and make the lives of their customer service representatives easier. Using this system, customer service reps (CSRs) are able to get instant insight into customer, quickly enter orders, and to view and edit orders that have not been processed. CSRs can also create a new order, or edit existing orders including adding or removing items, changing ship method, or address, or discount amount on an order. Seeing how this Excel-like system allows easy keying in of orders and information, the audience was able to connect with the message of efficiency and resources saved.

Tomorrow is the final day of Convergence, and if you’re at Convergence and still haven’t made it over to Ignify Booth #110, don’t be shy – be sure to come visit us and get your free Starbucks card and enter a chance to win an Amazon Kindle.

Ashley Harbaugh is a Product Marketing Specialist at Ignify. Ignify is a technology provider of CRM, eCommerce and ERP, software solutions to businesses and public sector organizations. Ignify has been included as the fastest growing business in North America for 5 years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine and ranked as one of 100 most innovative companies in the world in the Red Herring Global 100 in 2011.