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Make Your eCommerce Site SEO Friendly with Product Descriptions

March 13th, 2014 Manasi Kulkarni No comments

Ecommerce is a competitive business. Merchants have to worry about not only making and selling the best products, but also having their web store rank highest on search engines and reaching a huge audience. This makes it imperative for eCommerce merchants to ensure that their web stores are SEO friendly. But optimizing an eCommerce website is relatively difficult when compared to optimizing a blog or a corporate website. You need not just elaborate planning, but also the right tools in place to make it happen.

For an eCommerce website, one of the biggest problem areas is creating unique content across all of its web pages. With hundreds of product pages to maintain, creating unique content for each can be a daunting task (not to mention that you can only write so much about certain products). As real as the problems with content creation may be, the disadvantages of not creating the same could significantly damage your web store’s page and search engine ranking.

The best, and among the hardest, place to create rich content for an eCommerce website is the product descriptions on its product pages. Each product page should contain unique product descriptions, feature descriptions, and other well-drafted product information that helps the shopper make an informed decision and compels him to buy.

Search engines crawl pages with unique content better, and rank them higher over pages that contain duplicate content. It is important to ensure that the content is not plagiarized, not even a duplication of the manufacturer’s description since such a description could potentially be available on all other sites selling the same item. Creativity is the key here.

Product descriptions are a great way to add unique content to your web site

Product descriptions are a great way to add unique content to your web site. The more fresh the content, the better your chances of appearing higher in search rankings.

How Ignify eCommerce Helps

The Ignify eCommerce Manager Panel understands the importance of content in the SEO strategy of an eCommerce website, and gives the merchant the flexibility and control to add unique content to his web store.

The Manager Panel allows the merchant to add unique product descriptions when creating new products or editing old ones. It comes with easy-to-use content editors to input short and long descriptions separately. These can be modified at any time by accessing the product in the Manager Panel. You can also modify the display/formatting of the content to make the product display page even more attractive. 

You can add short and long product descriptions to the product display page via the Manager Panel

You can add short and long product descriptions to the product display page via the Manager Panel.

Along with product description pages, the Manager Panel also lets you create articles similar to blog posts. Such articles are a great avenue for creating relevant unique content that adds value to the site by providing additional information about products, the business, etc. Good content is referable content, which means that it can bring in more hits and customers to your web store. Such additional content pieces allow interlinking, and can be disseminated as information pieces to an audience that is not necessarily looking to shop, but could be converted once they land on your web store. You can continue creating new article pages, even when you have exhausted your product catalog and have no more new product descriptions to add to the website. They keep your website “fresh” and “alive.”

Articles are a great way display keyword-rich, SEO friendly content on your web store

Articles are a great way display keyword-rich, SEO friendly content on your web store.

Creating unique content on an eCommerce website can be cumbersome. But with proper planning and dedicated content creation efforts, an eCommerce merchant can significantly enhance the quality of his website from a search engine point of view, resulting in greater page rankings, traffic, and sales.

Manasi Kulkarni is a Product Marketer at Ignify. Ignify is a technology provider of eCommerce, ERP, CRM, and Point of Sale software solutions to organizations. Ignify has won the worldwide Microsoft Partner of the Year Award in 2013, 2012 and 2011. Ignify has been included as the fastest growing business in North America for 7 years in a row by Deloitte, Inc Magazine, and Entrepreneur Magazine from 2007 to 2013.