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Posts Tagged ‘eCommerce Versus Brick and Mortar’

Borders goes Bankrupt – importance of getting Ecommerce right for Retailers

February 18th, 2011 Ranjit Goray No comments
Borders goes Bankrupt – importance of getting Ecommerce right for Retailers

Borders yesterday announced that it had filed Chapter 11 Bankruptcy. Poor technology, the lack of a strong ecommerce offering and the Kindle unraveled Borders. It is unfortunate yet brings home a strong message to retailers. Get your ecommerce strategy right or face dire straits.

Other retailers that have gone through this include Circuit City, Barnes & Noble, Linens N things are examples of venerated brick and mortar stores with strong brands that become history because they didn’t transform themselves fast enough. It’s easy to dismiss this as a US or North America trend but this is a trend moving fast to other parts of the world. Several stores in UK have closed. That effect has also has spread to Asia-Pacific.

For example, Angus and Robertson – an Australian book store- went down hours after Borders went under.

We’ve seen our customers that use the Ignify eCommerce platform see revenue growth of over 20% on their online stores. While retail has been flat or negative ecommerce-done-right remains a shining star. However, eCommerce has become more challenging – just having a store is not enough – you need a mobile offering , table compatibility, personalized promotions, chained promotions, rich content, videos, product reviews, SEO friendly pages … and all of this without breaking the bank. This article by our CEO speaks about the trends for ecommerce in 2011 and what a merchant can do to be successful in this year.

We are proud that Ignify ecommerce provides just that and more in a very reasonable budget. For more information, email us at ecommerce@ignify.com .

Ranjit Goray is the Director of the eCommerce practice at Ignify. Ignify eCommerce is the only PCI certified eCommerce solution in the market that integrates with the Microsoft Dynamics ERP and Sage ERP solutions. Ignify has been included as the fastest growing business in North America for four years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine. Ignify was ranked in the Red Herring Global 100 in 2011 – this list represents the top businesses world-wide with disruptive and innovative technology.