Posts Tagged ‘Forrester Research’

Ignify eCommerce Included in Report on SMB eCommerce Solutions

Forrester Research’s April 2012 report, "SMB eCommerce Solutions 2012," cites Ignify eCommerce in its research as one of the solutions that small and medium-size businesses should consider when selecting an e-commerce system.

The Forrester Research report serves to equip small and medium-size companies with more information on e-commerce systems to enable them to make better informed decisions regarding the solution that would best meet their organizations’ needs. Forrester surveyed the capabilities and offerings of 29 Business-to-Consumer (B2C) e-commerce platform providers in North America and Europe that focus to a significant extent on serving SMB (Small and Medium-size Businesses) online retailers across North America and Europe.

Ignify eCommerce met the following Forrester criteria for evaluation: providing eCommerce solutions to small or medium-size businesses; providing a comprehensive tool set for SMBs selling direct-to-consumer online; and serving North American and/or European markets.

In regards to selling a comprehensive tool set for SMBs selling direct-to-consumer online, the vendor had to provide technology and services aimed at retailers, branded manufacturers, digital goods publishers, and other businesses selling direct to consumer online (which may include web, mobile, and web services-based interfaces to support transactions, and may also include other services such as fulfillment, customer service tools, marketing tools, payment services, and creative services).

Ignify eCommerce fulfilled the standards set out by Forrester in that it serves a global market of both Business-to-Business (B2B) and Business-to-Consumer (B2C) companies in the apparel, office supply, furniture, sports, and consumer goods industries. Ignify also provides choice in pricing models, offering both Software-as-a Service (SaaS) and licensed options, which means that a company can either purchase software outright or on a monthly subscription fee based on revenue. Professional services are also priced on a per-project basis.

Given that Forrester Research is such a respected voice in the business community, Ignify is glad that our e-commerce solution was surveyed and listed in this important publication. This is a testament to the hard work that our team puts into providing an easily scalable e-commerce platform that fulfills the most pressing needs of B2B and B2C customers in all different sizes and industries. Our team continues to work on creating and developing innovative, user-friendly e-commerce systems that resolve issues and enhance business processes.

Ashley Harbaugh is a Product Marketing Specialist at Ignify. Ignify is a technology provider of CRM, eCommerce and ERP, software solutions to businesses and public sector organizations. Ignify has been included as the fastest growing business in North America for 5 years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine and ranked as one of 100 most innovative companies in the world in the Red Herring Global 100 in 2011.