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Posts Tagged ‘holiday shopping’

SEO/SMO Tips to Get Your Web Store Ready for the Holiday Season

December 2nd, 2014 Manasi Kulkarni No comments

In a previous post we discussed how Ignify eCommerce provides various customer-friendly features to help you make the most of the holiday season. Along with setting up those features, you would also be sprucing up your product catalog and bring out the discounts in preparation of the holiday season. We bring you some search engine optimization and social media optimization tips that will complement your efforts and help you stay on top of your game, and ring in higher footfall and revenues.

As elaborated in earlier posts, optimizing your web store for search engines is a long term activity and your SEO/SMO strategies have to be well drawn out to bring great results. But there are some focused activities that can be implemented to capitalize on the holiday traffic.

1. Identify top pages/products: No matter how big or small your catalog, there are certain items which you would like to particularly highlight during the holidays. Identify such important pages that display not only the products you want to sell at that time, but also those that have traditionally been the crowd pullers. Your SEO/SMO efforts should be concentrated on pushing out those pages even further.

2. Create holiday themed pages: In addition to your regular pages, create temporary holiday themed pages and promote them through your SEO activities. These pages should be optimized using holiday-specific keywords and rich content. You can use these pages to link to your PPC/Google ads, Facebook ads, etc.

holiday themed pages

Optimizing holiday themed pages with holiday-specific keywords and content is a helpful way to pull in holiday-focused traffic.

3. Check if your title tags, meta descriptions and keywords are optimized: Revisit your pages, particularly the top pages you have already identified and ensure that they have been optimized as per SEO best practices. Ensure that these pages have unique title tags that are informative and include the relevant keywords. The meta descriptions should be checked for their keyword density and compelling copywriting to ensure higher click through rates when they show up in the search results. Also, revisit your keywords to see that they are competitive and best describe your page.

4. Add images and Alt Tags: Images not only add to the aesthetic value of your page, they also help elaborate upon the product’s features in a captivating manner. Search engines such as Google tend to rank pages with images higher. So it can be beneficial to add a few colorful images to your important pages complete with Alt Tags. Check if existing images on your important pages have Alt Tags and add them if absent. Alt Tags should crisply describe the image and add to the keywords on your page.

5. Get creative with social media campaigns: The importance of social media such as Facebook, Twitter and Pinterest cannot be overlooked during the holiday season. Facebook and Pinterest particularly lend themselves to creative and colorful holiday campaigns that get the shopper into the festive mood, choosing you over the competition and increasing the click through rate. It is a great opportunity to engage with your customers through contests and giveaways.

social media campaigns

Social media campaigns

Social media campaigns are important for creatively engaging with customers and persuading them to choose your business over the competition.

6. Use PPC ads aggressively: Holiday time is targeted marketing time, and nothing reaches your target audience faster than pay-per-click (PPC) ads on Google, Facebook, etc. Create a themed and targeted copy for your PPC ads, and ensure that the keywords in the advertisement and your landing page align. PPC ads are a great way to bring customers to your important pages and drive sales there. Given that you would be making a bulk of your revenues during the holiday season, investing in PPC ads is a wise choice.

pay-per-click (PPC) ads on Google and Facebook

pay-per-click (PPC) ads on Google and Facebook

Pay-per-click (PPC) ads on Google, social media, etc. are highly targeted toward your audience, pushing traffic toward your pages and driving sales there. 

For more tips on how you can optimize your online store for the holidays, please email us at eCommerce@ignify.com.

Manasi Kulkarni is a Product Marketer at Ignify. Ignify is a technology provider of ERP, CRM, eCommerce, and Point of Sale software solutions to organizations. Ignify is winner/finalist of the worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012 and 2011. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine from 2007 to 2013.

Multiply Your Holiday Shopping Sales in Four Easy Ways

November 26th, 2014 Manasi Kulkarni No comments

The holiday season is around the corner and everyone is rushing to finish their shopping on time. For a busy customer, the convenience of purchasing for everyone in one place and not having to wait in multiple checkout lines can mean the difference between choosing one store over another.

With online shopping being increasingly preferred by the busy shopper, it becomes important for an ecommerce merchant to ensure that he combines the best of online and offline shopping to give the shopper a truly satisfying shopping experience. Here are some tips to take the stress off festive shopping, and make the most of this holiday season for your customer and your business. 

Multi-store browsing

It wouldn’t be a leap of the imagination to assume that a diverse catalog that caters to a cross-section of shoppers would lead to greater sales. While that may be a sound argument to make, it can also be argued that crowding a single web store with divergent products can confuse the shopper and push him towards a niche web store. Not to mention that the design that suits, say, an apparel store might not gel well with a bookstore.

To help you deal with such a dilemma, Ignify eCommerce provides you the ability to operate multiple web stores via a single Manager Panel, and let your customers browse across them with a single integrated shopping cart at checkout. This means that if your catalog has apparel and electronic gadgets, books and tools, you can easily create a different web store for each one of them and link them together. Each of your web stores can be designed to best suit the products and the target audience you wish to attract. All of these web stores are then linked together and shoppers can travel from one store to another from the comfort of their chairs, and complete their festival shopping without having to wait in long checkout lines at the retail stores.

Multi-store browsing

Customers navigate across the multiple web stores by clicking on the different web store links.

Multi-store browsing

An integrated shopping cart makes checking out items from multiple stores a breeze.

Multi-device compatibility

This multi-store browsing facility can be made even more attractive by letting your shoppers shop using any device of their choice. For shoppers always on-the-go, being able to shop on their mobile phones and tablets just as easily as they would on their laptops or desktops is an attractive option.

Ignify eCommerce not only lets you provide your customer such multi-store, multi-device compatibility with responsive web design web stores, it also lets your customers carry over their shopping sessions seamlessly from one device to another. A social media integrated login process lets them login to any of the web stores quickly, where shopping carts can be saved and orders tracked as required. In case of multiple saved shopping carts, they can even be merged to create a new cart and an order placed conveniently; all this without discriminating between the shoppers’ choice of device.

Multi-device compatibility

Responsive Web Design web stores as rendered on a mobile phone and a tablet.

Multiple payment options

Once the shopper fills up his shopping cart with goodies for family and friends, the least of his worries should be a hiccup at checkout, where his preferred payment option is not available. This can force the shopper to abandon his shopping cart and move over to the competition’s web store.

Avoiding this scenario is easy, with Ignify eCommerce’s web stores allowing you to easily set up various payment options such as Credit Card, PayPal, Terms PO, Cash, Check, Reward Points, etc. The backend Manager Panel processes orders just as easily for online payment methods as for offline payment methods. Your customers can also make partial payments against invoices and use different payment options for each part of the payment. This means that no matter how big or small the billing amount, the customer can pay as per convenience and ability.  

Multiple shipping options

For festive shoppers, a major concern with online shopping is receiving their packages on time. Getting your Christmas gifts delivered after New Year is not an option. The uncertainty of delivery makes many shoppers opt for the more traditional retail stores to complete their shopping on time. You can capture these shoppers and even those last-minute shoppers by providing multiple shipping options ranging from 7 day delivery to overnight shipping.

Ignify eCommerce lets you set up various shipping carriers such as UPS, USPS, FedEx, etc. and make them available on your web store for the customer to choose from. Not only can you provide a choice of shipping carriers, the customers can also have different items in their order delivered to different addresses using different carriers. This ability to ship to multiple addresses can be particularly attractive to shoppers who do not want to miss out on the opportunity to send gifts to friends and relatives out of town. 

Multiple shipping options

Provide your shoppers multiple shipping options.

So this festive season make your customer feel like a king and let him shop across your multiple web stores using the device of his choice, place his order with the payment method and shipping carrier to his convenience, and then also have his gifts hand-delivered to different locations on his behalf, without ever having to leave the comfort of his chair!

For more information on how to optimize your web store for the holiday season, please email us at eCommerce@ignify.com.

Manasi Kulkarni is a Product Marketer at Ignify. Ignify is a technology provider of ERP, CRM, eCommerce, and Point of Sale software solutions to organizations. Ignify is winner/finalist of the worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012 and 2011. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine from 2007 to 2013.