Posts Tagged ‘Microsoft Dynamics AX for Retail POS’

The Evolving Retailer: Leveraging Online and In-Store Technology to Adapt to a Changing Landscape

January 26th, 2016 Ashley Harbaugh No comments

The retail industry is one of constant transformation. As consumer technology grows and innovates – connecting people with greater convenience and transparency – consumers’ expectations and interactions also change. Why settle for old ways when new ones promise simplicity and ease?

With different channels offering different revenue streams, retail technology offers a crucial way for better managing operations – as well as staying ahead of both the customer and the competition.

Enhance the Customer In-Store Experience

One of the major benefits of shopping in a brick-and-mortar store is the ability to pick up, feel, and try on merchandise before buying. By engaging with customers at each stage of this journey, and by being able to helpfully instruct and guide the customers throughout their buying processes, stores create relationships that lead to repeat purchases.

Using a mobile, modern point of sale system is an important way that store associates can connect with customers browsing in the store. With Microsoft Dynamics AX for Retail POS, store associates can offer customers personalized service, showing them different products that match their interest. Also, store associates can look up customer accounts to get a better understanding of customer shopping patterns and preferences, and can then make informed suggestions.

Coats and Jackets

Microsoft Dynamics AX for Retail POS is a flexible point of sale system fully optimized for mobile. Store associates can show customers different items right on the mobile POS screen, and can look up customers’ past purchase histories.

Optimize Online Presence

With more and more shoppers choosing to make their purchases online, retailers need to make sure their eCommerce sites will attract visitors, and facilitate sales conversions. An eCommerce system must be easy-to-navigate, easy-to-checkout, and appealing to browse.

eCommerce for Microsoft Dynamics provides a user-friendly, easy-to-navigate interface for merchants and shoppers alike – enabling quicker checkouts for customers, and insightful online store management for merchants. With the system’s seamless integration with Microsoft Dynamics ERP and CRM, merchants are able to leverage a powerfully interconnected online selling and IT infrastructure – ensuring customers have access to the most up-to-date prices, inventory, and product information.

Gadgets Online

A sleek, uncluttered eCommerce interface is an important way to connect with customers – and to motivate them to convert. eCommerce for Microsoft Dynamics provides a user-friendly online store platform for shoppers and administrators alike.

Make Mobile-Friendly Online Stores

Smartphones, tablets – it’s not a matter of if people are using them, it’s a matter of how much people are using them. Mobile devices aren’t just for phone calls and text messages – they are key conduits for research, browsing, and making purchases.

eCommerce for Microsoft Dynamics incorporates responsive web design in online stores, enabling the stores to recognize what device a shopper is using, and automatically adjust the design and resolution to the shopper’s screen. By fluidly converting the store to the shopper’s device, merchants ensure that customers on smartphones, tablets, and desktop/laptop computers experience seamless and convenient shopping regardless of device.

Responsive design

Responsive web design provides a seamless shopping experience by enabling online stores to automatically adjust screen size and design to suit a shopper’s device

Create Social Media Connection

Make it easy for your customers to spread the word about your company. With people connected to vast social media networks, allowing them to share your products, and their testimonies, is a remarkably simple, yet productive, form of brand promotion. Because what better way to build trust with potential clients than to have the people they trust endorse you? Adding social media buttons on product pages or marketing collateral makes it easy for clients to show what they like, and what they want.

Building a strong company social media presence is also an important way to get the word out about your company. People want to share new, interesting, cool things, and they want to engage with likable brands. Creating must-visit social channels that listen to shoppers, and share the content they are most interested in, is key to strengthening a significant source of new customers and, most importantly, new conversions.


Social Media

Posting visible social media buttons on product pages make it easy for customers to broadcast your merchandise, and help you leverage free promotion.

For More Information

For more information on how technology can bolster retail systems and processes, please email

Ashley Harbaugh is a Marketing Coordinator at Ignify – a Hitachi Solutions subsidiary. Ignify is a Worldwide Microsoft Partner in 2014, 2013, 2012, 2011 and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing business in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013.

Faster Checkouts, Faster Revenues: 5 Ways Microsoft Dynamics AX for Retail POS Improves Checkout Speed

June 2nd, 2014 Brianne Schaer No comments

In-store sales representatives are the first, and often only, point of contact between your business and your highly-valued shoppers. They must be well-trained and dedicated to your brand, but also require the most up-to-date technology to ensure an efficient buying process.

The last thing we want to do as shoppers is spend time waiting in a long line because the cashier is struggling with a faulty or outdated system.

We’ve all been there: the customer at the front of the line has a shopping cart full of items, tries to claim each one has a discounted price, and then stacks several coupons toward the order. Additionally, the customer in front of you has a baby that won’t stop crying and the one to the rear keeps nudging you with a shopping cart.

Just as you’re about to abandon your items and leave, the register next door opens. You breathe a sigh of relief and rush over to pay for your items and leave.

Powerful, scalable POS systems, like Microsoft Dynamics AX for Retail, can help combat long lines at checkout

Powerful, scalable POS systems, like Microsoft Dynamics AX for Retail, can help combat long lines at checkout. 

Experiences like this are far too common in today’s retail stores. Your customers deserve more than this; they are spending their hard-earned cash at your business. Keep them coming to you instead of your competitors with a reliable, efficient Point of Sale system.

Why Microsoft Dynamics AX for Retail POS

From clocking in to completing a variety of customer transactions, the Microsoft Dynamics AX for Retail POS system is simple enough for each employee to quickly respond to customer needs and powerful enough to connect to headquarters processes alongside enterprise resource planning and financials.

Microsoft Dynamics AX for Retail POS makes each step of the day easy for customer service representatives, in-store management, and corporate-level employees. The single, end-to-end solution can accelerate business success and empower employees to improve customer satisfaction. Microsoft Dynamics AX for Retail is equipped to handle a variety of transactions, from the most basic sale to mix and match deals.

Please see the five ways below that Microsoft Dynamics AX for Retail POS allows salespeople to move the checkout lines quickly and efficiently – and keep the cash flowing in. 

  1. Apply Discounts with Ease

    With this system, sales reps can easily apply discounts to orders without having to fumble for codes or overrides. For example, the system can be configured to recognize sales of different types, like bundled discounts.

    If the system is set to discount items after the customer purchases three or more of the same item, the system will automatically deduct the savings without any additional keystrokes from the sales associate. Please see the screenshots below for an example of how this particular discount would look on the POS. 

    Apply Discounts with Ease

    When a customer purchases two of the same T-shirts, the POS system charges each at the full retail price of $5.99.

    Apply Discounts with Ease

    As soon as the third shirt is scanned, the cost of each shirt is lowered to $4.79, showing that a 20 percent discount has been applied.

    Alternatively, the system can also be configured to give mix and match discounts, like buy two pairs of jeans and get a T-shirt for free.

  2. Prevent Checkout Line Hold-ups by Suspending and Recalling Transactions

    In the case that a customer wants to purchase additional items, or mistakenly grabbed the wrong size, there is no need to hold up the line while the issue is being resolved. The POS system can easily suspend and recall transactions as needed to keep the line moving steadily.

    Prevent Checkout Line Hold-ups by Suspending and Recalling Transactions

    This recall transaction screen shows the cashier which transactions are on hold. A description of the items in each transaction appears in the box to the right when the cashier clicks on each check on hold.

  3. Find Items/Customers Instantly with Inventory Lookups

    Microsoft Dynamics AX for Retail POS provides additional advanced sales capabilities to ensure each cashier has a wealth of information at their fingertips.

    Cashiers can look up inventory in real time throughout the chain, add new customers to the customer database, and create customer orders with a few clicks on the screen.

    With the ability to look up inventory and customer information quickly and in different ways, cashiers are able to find answers in minimal time.  

    Find Items/Customers Instantly with Inventory Lookups

    Items can be looked up by simply typing in a keyword, like “jean.”

    Find Items/Customers Instantly with Inventory Lookups

    Once an item is selected, the system will show which stores in the area carry the product and how much is currently in stock.

    Cashiers also have the ability to look up a customer by a number of criteria such as name, email address, or phone number. This is helpful in processing returns without a receipt or to verify important loyalty information per individual customers.

    Find Items/Customers Instantly with Inventory Lookups

    This search screen narrowed down store information to show customers who have the numbers “1234” in their listed phone number.

  4. Provide Customers Convenience with Different Item Pickup Options

    The fact that an item isn’t available in-store doesn’t mean a transaction can’t still take place – cashiers are able to create custom orders in the case that an item is not available in store. Options such as in-store pickup, pick up at another location, shipping directly to the customer, or shipping to another residence can all be easily configured within the system.

    You can also configure the POS system to apply fees to specific custom orders. For example, if a customer wants an item that is available at a different store, a 10 percent payment fee (or whichever fee amount you wish) can be applied.

    Provide Customers Convenience with Different Item Pickup Options

    The POS system can be configured to charge a 10 percent fee toward the price of the item for customers who wish to order an item that is not available in store.

  5. Customizable Point of Sale Interface – Helping Cashiers Help Themselves Be Most Efficient

    The POS system is highly configurable and can be designed to have as many or few buttons on the home screen as desired for specific functionality. Retail stores can allow sales representatives to configure their own point of sale interfaces according to their preferences. For example, if an associate has certain high-use buttons, those can be preset on the screen. Additionally, the screen can be configured for left or right hand use.

    Customizable Point of Sale Interface

    This screen has key buttons on the left and a number pad on the right for item search or quantity input. There are also quick-access buttons on the bottom for dealing with different types of tender or gift cards.

    Customizable Point of Sale Interface

    This screen features less buttons, and also has an interface more intuitive to left-handed users, since the key pad and quick-access buttons are located on the left of the screen.

The examples listed above provide a snapshot into the daily functions a cashier would use in a POS system. For more information, please email

Stay tuned to the Retail Blog for more articles about store manager functionality, retail headquarters functionality, and loyalty management in Microsoft Dynamics AX for Retail.

Brianne Schaer is a Product Marketing Specialist at Ignify. Ignify is a technology provider of CRM, eCommerce, ERP, and Point of Sale software solutions to organizations. Ignify has won the worldwide Microsoft Partner of the Year Award in 2013, 2012 and 2011. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine from 2007 to 2013.