Archive

Posts Tagged ‘Mobile Purchasing Trends’

Mobile Commerce: Keeping up with Fast-Paced Purchasing Decisions

February 25th, 2014 Brianne Schaer No comments

My smart phone is my day-time security blanket, helping me stay connected with social media, the latest news headlines, and can’t miss shopping deals. My place in the millennial generation is definitely reflected in my shopping and lifestyle habits, but I am not alone.

A recent study published by InMobi, a global advertising company, states 68 percent of consumers surveyed have made purchases on a mobile device; this is expected to increase significantly in the next twelve months, as 83 percent of consumers stated they plan to conduct mobile commerce during this time frame.

This increase is mainly due to familiarity and trust. Most consumers now view mobile commerce as a viable method of shopping, and why shouldn’t they? I’d much rather click a few buttons on my smart phone than trek to the nearest brick-and-mortar store in the hopes that exactly what I want is in stock (more often than not, it isn’t).

Mobile phones not only provide the convenience of shopping from virtually anywhere, they also provide special offers and sales from retailers

Mobile phones not only provide the convenience of shopping from virtually anywhere, they also provide special offers and sales from retailers.

Mobile commerce efforts can be hit or miss depending on variables that are sometimes out of the retailer’s scope, such as each shopper’s phone capabilities. Still, it is unarguable that those retail giants who invested heavily in mobile shopping, like Amazon and Ebay, saw significant increases in mobile commerce revenue.

With more investments pouring in to mobile commerce, it is no surprise that various updates and new ideas are changing the way people shop from their phones. It is crucial to maintain a sense of security and usability with smartphone shopping modifications and apps.

As is the very nature of smart phones, convenience is a vital aspect of mobile shopping. If a consumer cannot quickly search, browse, and, most importantly, purchase an item on a mobile device, he or she will easily give up, or worse, head to va competitor site that can provide a more user-friendly mobile experience.

Offering search options like  Keyword or Item# makes searching simple for busy mobile phone users

Offering search options like Keyword or Item# makes searching simple for busy mobile phone users. A ‘sort by’ tab also helps narrow down items into categories such as ‘best sellers’ or ‘most popular.’

Ushering users through the checkout process is extremely important in mobile commerce due to the high likelihood that something will come up to distract the buyer. One option for optimizing the checkout process is to require customers to sign into their account before beginning shopping. This way, all they need to do is click a few buttons to confirm the sale and their purchase can be charged to the credit card on file. Another way to utilize pre-stored charging information is to offer PayPal Express or Checkout by Amazon, so customers do not need to hassle with entering long credit card numbers on touch screen keypads.

Mobile commerce can also be a place for experimentation or offering interactive opportunities for your customers. For example, Amazon offers bar code scanning, voice search, and automatic fill-in on typed searches. These fun options make it easier for the consumer to find a suitable product for purchase.

Alas, we must not forget about the large variety of screen sizes among smart phone and tablet brands. This challenge must be dealt with by developing a design that will respond to a range of screen sizes.

Personalization can also be used to the retailer’s advantage to incentivize shopping on mobile devices. A well-placed, relevant email promotion can easily lure potential shoppers checking their email on a phone to snag too-good-to-be-true flash sales before it is too late.

As long as a mobile commerce site mirrors the other fast-paced capabilities of smart phones and tablets, more people will utilize mobile shopping opportunities and drive up sales volume. For more information about mobile commerce techniques and software, check out Ignify’s eCommerce solution or please email us at ecommerce@ignify.com.

Brianne Schaer is an Assistant Copywriter at Ignify. Ignify is a technology provider of CRM, eCommerce, ERP, and Point of Sale software solutions to organizations. Ignify has won the worldwide Microsoft Partner of the year Award in 2013, 2012 and 2011. Ignify has been included as the fastest growing business in North America for 7 years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine from 2007 to 2013.