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Posts Tagged ‘Omni-Channel Retail’

Five Ways Hitachi Ecommerce with Microsoft Dynamics AX Simplifies the Buyers Journey

February 23rd, 2016 Manasi Kulkarni No comments

Hitachi Ecommerce with Microsoft Dynamics AX provides business owners an end-to-end ecommerce solution that not only manages their online store efficiently, but also gives merchants an opportunity to function across multiple channels while keeping their inventory and accounts synced and updated at all times. This real-time interaction between Dynamics AX, Hitachi Ecommerce, and the retail store/MPOS during the entire sales order lifecycle ensures customer satisfaction.

Customers can access Hitachi Ecommerce over the internet and view customer-specific catalogue.

Customers can access Hitachi Ecommerce over the internet, and view a customer-specific catalogue and manage their checkout and account. On the back-end, internal staff can manage content, promotions, reporting, and more within the Manager Panel. This is all fully integrated with Microsoft Dynamics AX.

Manage Catalog and Inventory

With Hitachi Ecommerce and Microsoft Dynamics AX, merchants can create a product catalog with both variant and non-variant items, complete with attractive product images, and display it on the online store. When shoppers visit the online store and purchase any product, the same is reflected back in Microsoft Dynamics AX, allowing the merchant to maintain a highly synchronized inventory across all online stores. Similarly, all modifications to prices of items, whether for all shoppers, a select group or even individual customers, are displayed real-time on the online store.

Product catalog in Microsoft Dynamics AX is easy to configure.

The product catalog in Microsoft Dynamics AX is easily configurable by the merchant to maintain inventory across all online stores.

Customer-facing web stores reflects the items set up in Microsoft Dynamics AX.

The customer-facing web store reflects the items set up in Microsoft Dynamics AX.

Provide Multiple Search Filters

Shoppers are increasingly looking at targeted shopping on online stores, and advanced search and filter options are a necessity. The Hitachi Ecommerce solution lets shoppers filter their search results by price as well as stock status, thereby making shopping faster. The shopper can adjust the price filter to his desired price range and browse only those specific products, instead of browsing through the entire catalog. Other search parameters can also be configured depending upon the catalog requirements.

Search parameters are easily adjusted on product listing page.

Search parameters are easily adjusted on the product listing page. The listing can be narrowed by price, category, stock, and more.

Create Promotions and Discounts

Along with managing an updated catalog, the merchant can also create multiple promotions and discounts as per his business needs. Promotions designed for a select group of people, flat discounts across the store, festive offers, etc. are easy to design and manage with the Hitachi Ecommerce with Microsoft Dynamics AX solution. These discounts are either automatically deducted from the order, or the shopper can be required to apply promotion codes to avail them, depending upon the configurations determined by the merchant. The merchant thus has control over how he wants his promotions and discounts to be consumed by the shopper.

Manage Gift Cards

Gift cards/certificates are increasingly being favored by shoppers as it reduces the hassle of browsing through numerous products and stores to find the perfect gift, while allowing the recipient to purchase what he really wants. The Hitachi Ecommerce solution works with Microsoft Dynamics AX and MPOS to allow shoppers to purchase a gift card in-store and redeem on the online store. The gift card number is synced with Dynamics AX when it is purchased via MPOS, and can be used as a valid payment option when purchasing on the online store. In case of any additional payments due towards the sales order, the solution is designed to receive even partial payments using a different payment method. This means that irrespective of the gift card amount, the recipient can shop for whatever he wants.

Utilize Multiple Channels

With Microsoft Dynamics AX and Hitachi Ecommerce it is possible to have a multi-channel store that lets customers place an order on the online store and pick it up in-store at their nearest locations. This is made possible by the Hitachi Ecommerce online store, Microsoft Dynamics AX, and MPOS working in tandem with each other to ensure that a sales order is fulfilled as per the customer needs. The store locator widget makes finding the most convenient store easy for the customer. Allowing customers to pick up their orders in-store also gives the customers the satisfaction of personalized attention, while reducing the costs of shipping and handling for the merchant. This multi-channel capability and presence expands the store’s reach and gives the merchant both online and offline shoppers.Hitachi Ecommerce takes advantage of these five ways to simplify the buyer’s journey to increase conversions. For more information on Hitachi Ecommerce, please visit us.hitachi-solutions.com.

Manasi Kulkarni is a Product Marketer at Ignify – a Hitachi Solutions subsidiary. Ignify is winner/finalist of the Worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012, 2011 and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013.

5 Things Your Competitors Can Teach You about Retail ERP Software

October 16th, 2015 Chelsea Cole No comments

We all know competition is a fact of life. One of the biggest aspects of running a successful business is knowing what your competitors are up to. As a company it is important to try to stay one step ahead. In order to compete with a greater impact businesses should be looking to the best and newest forms of technology. Unfortunately, due to hesitancy, competitors can often times get ahead of the game. Read on to learn 5 things your competitors can teach you about the benefits of Retail ERP Software. (And want proof? Read the successes that retailers have experienced firsthand from Microsoft Dynamics AX for Retail here: http://bit.ly/1G7Z4SN).

1. Time Management is Crucial

When it comes to competing with other businesses, the sure fire way to rise to the top of the heap is by saving time. Time and accuracy are the main attributes that contribute to efficient business practices. No company wants to be spending their time manually entering information, often times on multiple different systems. This can lead to frustration and annoyance. Not only does this waste time, it can lead to inconsistencies and inefficiencies in decision making and planning. An ERP software can solve this issue by providing a single, unified view of all business information. With an ERP system like Microsoft Dynamics AX for Retailers your competitors are avoiding redundant data entry and manual tasks. Reduce manual data entry and other tedious tasks and make a difference in company growth by investing in a Microsoft ERP solution.

Reduce manual tasks by introducing a completely connected ERP system that covers all areas of retail.

Figure 1. Reduce manual tasks by introducing a completely connected ERP system that covers all areas of retail.

2. How to Support Future Growth

Don’t fall so far behind that it becomes impossible to catch up with competitors. Watching other companies in your industry expand as their business easily grows larger and larger can be frustrating. With a Dynamics ERP system, smooth business growth becomes increasingly more efficient and feasible. Microsoft Dynamics AX for Retail enables managers to implement predictive analytics, which helps efficiently introduce new products and target new markets. If your company wants to grow globally it cannot operate on out of date or heavily modified systems. Instead, move faster with more confidence and allow your company to grow and expand with no headaches. Whether it’s transitioning from a mom and pop shop to brick and mortar, moving from a production based organization to a sales driven one, or simply expanding locations. Microsoft Dynamics AX can help you easily operate your business across geographies and locations with deployment options that are flexible enough to support new sales channels and keep up with a continually changing industry.

3. Visibility is Essential for Real Time Market Changes

What cannot be seen cannot be improved. Visibility is a key factor in guaranteeing a successful business practice. Only with full visibility into your company’s workings can a business react to real time market changes. Microsoft Dynamics AX allows for full visibility into business events that might not be entirely apparent, such as fulfillment rates and inventory movement. Making sure all aspects of business are completely transparent allows for faster and better decision making. Competitors are reacting to market changes in a timely manner making it important to adapt quickly to changing business requirements with POS add-ins and extensible headquarter software that can be tailored to meet specific retail needs. Achieve greater visibility and access information to ensure your organization is operating in the best way possible with Microsoft Dynamic AX for Retail.

Purpose-built POS components provide inventory visibility and efficient checkout processes.

Figure 2. Purpose-built POS components provide inventory visibility and efficient checkout processes.

4. Everything Starts with Inventory and Warehouse Management

When it comes to any type of retail business, the exterior cannot work without a smoothly functioning internal system. This starts with the warehouse and inventory. Inventory management is a critical component of a smooth operation. If the inventory is off than the whole system is off. ERP solutions help manage existing inventory as well as enables future products to integrate smoothly. The fulfillment and warehouse management systems in Dynamics AX provide a solution that is able to meet complex and unique requirements allowing you to manage the warehouse inventory, improve store replenishment cycle, and satisfy customers need at the fastest rate possible.

5. Create an Omni-Channel System for Optimal Success

There are so many building blocks that make up a successful business. In order to effectively compete in the market place there has to be clear communication and smooth flow between all channels. The more channels a customers has to choose from that better the business opportunity, and the more likely they will choose your business over a competitor’s. Dynamics ERP systems work to easily connect complex multi-channel systems. Microsoft Dynamics AX for Retail enhances the customer experience by providing the ability to the mix and match payment providers, leverage support for shopping carts, buy online and make returns to a physical store, and much more.

Microsoft Dynamics AX, built from the ground up, cohesively acts as the core to complex omni-channel retail businesses.

Figure 3. Microsoft Dynamics AX, built from the ground up, cohesively acts as the core to complex omni-channel retail businesses.

If you would like more information on Microsoft Dynamics AX for Retail, please email retail@ignify.com.

Chelsea Cole is a Proposal Writer at Ignify. Ignify is Worldwide Microsoft Partner in 2015, 2014, 2013, 2012, 2011, and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013.

CRM for Retail: What is It, and Why is It Needed?

September 2nd, 2015 Chelsea Cole No comments

Two of the biggest factors currently facing retailers in their pursuit of customer satisfaction are maintaining a consistent and reliable presence through every channel of shopping and making sure the customer has a personalized experience. Retailers are looking for technology that can allow them real time, in-store interactions that will customize a specific customer’s overall shopping experience.

CRM Across Channels – from Online to In-Store

It should come as no surprise that one of the easiest ways to personally learn about a shopper’s history and preferences comes from online shopping. Online records can show previous transactions of a particular shopper in order to offer new recommendations based on that customer’s history. But in-store shopping isn’t going away any time soon either – people enjoy being able to get an up-close look and feel of products before they buy. What retailers need is technology that consolidates customer insights from these different channels, so that the retailer can then provide a more personalized, unique shopping experience for those customers. But the different modes of shopping that the modern day consumer has to choose from can often times leave a fragmented view of the customer. Microsoft Dynamics CRM, however, offers the modern retailer the ability to give customers a seamless shopping experience through multiples channels.

Overview of Microsoft Dynamics CRM for Retail.

Figure 1. Overview of Microsoft Dynamics CRM for retail. Helps retailers support an omni-channel system based on an easy to use structure leading to better customer service and personalization.

CRM for Loyalty

Ignify’s CRM for Loyalty solution can also increase the lifetime value of the existing customer. CRM Loyalty helps retailers implement a loyalty program that fosters better relationships with existing customers and motivates them to make repeat purchases by rewarding them with points. More importantly, the loyalty program provides retailers the ability to track individual customer sales, thereby gaining valuable customer insights on their tastes and preferences. The CRM for Loyalty program focuses on customer tier management, promotion setup, award and redemptions, reports and analytics, as well as improving interfaces such as POS systems, web services, and mobile apps. This CRM solution can lead to improved customer service and reliability and help employees find all customer related information at their fingertips in one system. It also provides a case management system with an integrated knowledge base that will lead to better quality service.

CRM for Loyalty Interface.

CRM for Loyalty interface. Increase profitability by identifying and retaining valuable customers while tracking performance measurement and sales by channel.

Improve in-store employee to customer clienteling.

Figure 3. Improve in-store employee to customer clienteling with information easily available and editable on tablet devices.

Making Customers the Focal Point

It is crucial for retailers to make the customer the focal point of their business strategy, and using the right technology will help them give their customers better shopping experiences. Ignify’s CRM programs can help retailers achieve this goal. If you would like more information on Ignify’s retail solutions, please email retail@ignify.com.

Chelsea Cole is a Proposal Writer at Ignify. Ignify is winner/finalist of the Worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012, 2011 and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013.