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Forrester Research ranks Microsoft Dynamics AX for Retail Point of Sale as a Strong Performer

July 22nd, 2012 Sandeep Walia No comments

In the recently released (June 2012) Forrester Wave for Point of Service, analyzed that top 10 products that have a significant installed base and international presence. Microsoft Dynamics AX for Retail ranked as a strong performer ahead of established Point of Sale vendors Epicor and SAP showing that Microsoft Dynamics AX for Retail’s superior architecture and flexibility has given it much momentum.

Interestingly the Microsoft Dynamics AX for Retail POS is making very strong headway in the enterprise retail market and has wins in retailers that are looking for scalability, agility and flexibility in their POS. This is interesting as traditional POS vendors are beginning to lag and don’t have the ability to invest like Microsoft is investing into the solution.

Microsoft Dynamics AX for Retail ranks as a strong performer ahead of Epicor, SAP, NCR

Figure. Microsoft Dynamics AX for Retail ranks as a strong performer ahead of Epicor, SAP, NCR

Source: Forrester Wave: Point of Service published June 27, 2012

Also Forrester rated Microsoft on the Dynamics AX 2009 for Retail R2 while the Dynamics 2012 for Retail has significantly more features and in my opinion takes Microsoft to the front of the pack. Microsoft is changing the retail game with modern technology and a very intuitive and flexible User interface According to Forrester, “Microsoft has the most impressive product road map, social networking integration, and mobility, as well as the most comprehensive approach to multicurrency. As might be expected, it also offers the strongest user interface configurability and potential with Microsoft Surface for even more seductive consumer engagement.”

Microsoft not only has an impressive product road map, it has delivered on this road map with the Dynamics AX for Retail 2012 release. With end to end functionality, Microsoft Dynamics AX for Retail provides an integrated, familiar and seamless user experience tying together the supply chain from the manufacture with the demand chain to the consumer.

supply chain from the manufacture with the demand chain to the consumer

Forrester rated Microsoft highest of all 10 vendors on the Advanced Functionality criteria showing that Microsoft is not just looking at the basics of a POS but has moved quickly to the differentiators and caters to the retailers looking for enterprise level functionality for things like promotions, mix and match, merchandising etc.

If you’d like to learn more about Microsoft Dynamics AX for retail, attend these upcoming events at the Microsoft Store where you can see the Microsoft Dynamics AX for Retail system in action.

Sandeep Walia is the Chief Executive Officer of Ignify. Ignify is a technology provider of ERP, POS, CRM, and eCommerce software solutions to mid-market and enterprise businesses and public sector organizations. Ignify is winner of the Microsoft Partner of the Year award in 2012 and 2011. Ignify offers Microsoft Dynamics AX, Dynamics AX for Retail POS and the Dynamics CRM Loyalty Management solution for retailers and to several other businesses. Ignify has been included as the fastest growing business in North America for 5 years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine and ranked as one of 100 most innovative companies in the world in the Red Herring Global 100 in 2011 and 2010. Sandeep was ranked in 2010, 2011 and 2012 in the Microsoft Dynamics Top 100 Most Influential People List by DynamicsWorld. Ignify has offices and team members in Southern California, Northern California, Arizona, Tennessee, Illinois, Washington, Canada, Singapore, Malaysia, India, Philippines, and Indonesia.