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Posts Tagged ‘SEO Strategy’

7 Ways to Improve Your Web Store’s Search Engine Optimization

March 18th, 2014 Manasi Kulkarni No comments

In my last post, I discussed the importance of product descriptions for an eCommerce website in terms of its search engine optimization (SEO) strategy. Ignify eCommerce provides a merchant the right tools to ensure that product descriptions are displayed effectively on his web store.

It also provides various other SEO tools that can make a web store SEO friendly and ultimately help improve sales and revenue for the merchant. Here is a quick overview of some of the important ways in which Ignify eCommerce helps your web store become SEO friendly.

  1. Customer reviews and ratings:

    As discussed in the previous post, unique content is very important to get search engines to crawl your web pages and improve ranking. Customer reviews of products are a great way to generate such unique content, without having to worry about spending time and money employing additional content generation resources. They also ensure that your web store has fresh content on a regular basis, thereby keeping it “live.” The ability to moderate the reviews through the Manager Panel gives the store manager complete control over the quality of the reviews published online. This is an important aspect of on-page optimization.

    Customer reviews and ratings

    Customer reviews generate unique content and also help recommend products to shoppers.

  2. URL rewrite and redirect:

    Many times merchants ignore the structure of their URLs and end up with gibberish-sounding URLs that can put off not only customers but search engines as well. An SEO friendly URL is one that includes keywords that “speak” and is therefore unique, without product IDs or such other “characters” that are not easy to read and remember.

    The URL rewrite feature in Ignify eCommerce allows you to rewrite unique URLs for various pages as per your SEO needs. Ignify eCommerce creates such SEO friendly URLs by default when you create a web store using the same. The need for rewriting URLs for SEO purposes is eliminated.

    URL rewrite and redirect

    SEO friendly URLs include keywords and are easy to read.

    URL redirecting helps the merchant ensure that shoppers do not browse away from his web store, and definitely land on the page he wants them to. It also reduces “404: page not found” errors, making the site SEO friendlier.

  3. Easily incorporate Google Analytics:

    The Ignify eCommerce Manager Panel provides the merchant an easy way to incorporate the Google Analytics code into the web store, thereby making it easy to track the user activity on the web store and set goals and targets for conversions and sales. The Manager Panel provides an easy configuration screen for every web store channel where the merchant adds the Google Analytics tracking ID and his login credentials. The code is added to the web store and tracking begins.

    Easily incorporate Google Analytics

    The Manager Panel make implementing Google Analytics to the web store easy.

  4. Support for Google Tag Manager:

    The importance of tags (meta tags, HTML tags, AdWords tags, Google Analytics tags, etc.) in making a website SEO friendly is well known. Tags help the SEO manager put out important keywords for the search engines to read and understand what the page is about, and index the page appropriately so that it comes up when searched for the relevant keywords and phrases. However, it can be cumbersome to manage the various tags as your web store grows and adds pages. Ignify eCommerce therefore supports the Google Tag Manager tool that allows you to manage all your tags efficiently with the help of container tags. The container tag code can be easily added to the web store through the Manager Panel and reflects real-time on your site without additional assistance from developers or the IT department.

  5. Mobile compatibility:

    Ignify eCommerce web store templates are also mobile compatible. eCommerce businesses today cannot overlook a large audience that buys via mobile devices/smartphones, and so they are also tracked by SEO managers in line with those shoppers buying via desktop. While duplicate content is a concern when using both mobile and desktop versions, it can be tackled with responsive web design, which will be introduced shortly for Ignify eCommerce templates.

    Mobile compatibility

    Mobile compatibility is coveted by shoppers and SEO managers alike.

  6. Canonical Tags:

    As mentioned previously, duplicate content is a grave concern for SEO managers as it affects page rankings considerably. One way to tackle this is by using canonical tags, an HTML element that tells the search engines which of the pages with “duplicate content” is the preferred web page. This is an out of box implementation incorporated in the Ignify eCommerce storefront.

  7. Sitemaps:

    An XML sitemap helps search engines see the complete structure of your site and retrieve it more efficiently. Sitemaps are auto-generated by the Ignify eCommerce storefront. Site maps are often neglected but are very important to inform search engines how to navigate your web store.  This becomes important when you make any changes to the site, and the new pages need to be indexed. Having a sitemap helps inform search engines about any changes to your site and index them faster.

    Sitemaps

    Site Maps are automatically generated and make navigating your site easier for search engines.

Ignify eCommerce is regularly upgraded to help you make your web stores user friendly as well as SEO friendly. If you have any suggestions about the enhancements you would like to see to make Ignify eCommerce further SEO compatible, please write to us at ecommerce@ignify.com.

Manasi Kulkarni is a Product Marketer at Ignify. Ignify is a technology provider of eCommerce, ERP, CRM, and Point of Sale software solutions to organizations. Ignify has won the worldwide Microsoft Partner of the Year Award in 2013, 2012 and 2011. Ignify has been included as the fastest growing business in North America for 7 years in a row by Deloitte, Inc Magazine, and Entrepreneur Magazine from 2007 to 2013.

Make Your eCommerce Site SEO Friendly with Product Descriptions

March 13th, 2014 Manasi Kulkarni No comments

Ecommerce is a competitive business. Merchants have to worry about not only making and selling the best products, but also having their web store rank highest on search engines and reaching a huge audience. This makes it imperative for eCommerce merchants to ensure that their web stores are SEO friendly. But optimizing an eCommerce website is relatively difficult when compared to optimizing a blog or a corporate website. You need not just elaborate planning, but also the right tools in place to make it happen.

For an eCommerce website, one of the biggest problem areas is creating unique content across all of its web pages. With hundreds of product pages to maintain, creating unique content for each can be a daunting task (not to mention that you can only write so much about certain products). As real as the problems with content creation may be, the disadvantages of not creating the same could significantly damage your web store’s page and search engine ranking.

The best, and among the hardest, place to create rich content for an eCommerce website is the product descriptions on its product pages. Each product page should contain unique product descriptions, feature descriptions, and other well-drafted product information that helps the shopper make an informed decision and compels him to buy.

Search engines crawl pages with unique content better, and rank them higher over pages that contain duplicate content. It is important to ensure that the content is not plagiarized, not even a duplication of the manufacturer’s description since such a description could potentially be available on all other sites selling the same item. Creativity is the key here.

Product descriptions are a great way to add unique content to your web site

Product descriptions are a great way to add unique content to your web site. The more fresh the content, the better your chances of appearing higher in search rankings.

How Ignify eCommerce Helps

The Ignify eCommerce Manager Panel understands the importance of content in the SEO strategy of an eCommerce website, and gives the merchant the flexibility and control to add unique content to his web store.

The Manager Panel allows the merchant to add unique product descriptions when creating new products or editing old ones. It comes with easy-to-use content editors to input short and long descriptions separately. These can be modified at any time by accessing the product in the Manager Panel. You can also modify the display/formatting of the content to make the product display page even more attractive. 

You can add short and long product descriptions to the product display page via the Manager Panel

You can add short and long product descriptions to the product display page via the Manager Panel.

Along with product description pages, the Manager Panel also lets you create articles similar to blog posts. Such articles are a great avenue for creating relevant unique content that adds value to the site by providing additional information about products, the business, etc. Good content is referable content, which means that it can bring in more hits and customers to your web store. Such additional content pieces allow interlinking, and can be disseminated as information pieces to an audience that is not necessarily looking to shop, but could be converted once they land on your web store. You can continue creating new article pages, even when you have exhausted your product catalog and have no more new product descriptions to add to the website. They keep your website “fresh” and “alive.”

Articles are a great way display keyword-rich, SEO friendly content on your web store

Articles are a great way display keyword-rich, SEO friendly content on your web store.

Creating unique content on an eCommerce website can be cumbersome. But with proper planning and dedicated content creation efforts, an eCommerce merchant can significantly enhance the quality of his website from a search engine point of view, resulting in greater page rankings, traffic, and sales.

Manasi Kulkarni is a Product Marketer at Ignify. Ignify is a technology provider of eCommerce, ERP, CRM, and Point of Sale software solutions to organizations. Ignify has won the worldwide Microsoft Partner of the Year Award in 2013, 2012 and 2011. Ignify has been included as the fastest growing business in North America for 7 years in a row by Deloitte, Inc Magazine, and Entrepreneur Magazine from 2007 to 2013.