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Posts Tagged ‘social media optimization’

SEO/SMO Tips to Get Your Web Store Ready for the Holiday Season

December 2nd, 2014 Manasi Kulkarni No comments

In a previous post we discussed how Ignify eCommerce provides various customer-friendly features to help you make the most of the holiday season. Along with setting up those features, you would also be sprucing up your product catalog and bring out the discounts in preparation of the holiday season. We bring you some search engine optimization and social media optimization tips that will complement your efforts and help you stay on top of your game, and ring in higher footfall and revenues.

As elaborated in earlier posts, optimizing your web store for search engines is a long term activity and your SEO/SMO strategies have to be well drawn out to bring great results. But there are some focused activities that can be implemented to capitalize on the holiday traffic.

1. Identify top pages/products: No matter how big or small your catalog, there are certain items which you would like to particularly highlight during the holidays. Identify such important pages that display not only the products you want to sell at that time, but also those that have traditionally been the crowd pullers. Your SEO/SMO efforts should be concentrated on pushing out those pages even further.

2. Create holiday themed pages: In addition to your regular pages, create temporary holiday themed pages and promote them through your SEO activities. These pages should be optimized using holiday-specific keywords and rich content. You can use these pages to link to your PPC/Google ads, Facebook ads, etc.

holiday themed pages

Optimizing holiday themed pages with holiday-specific keywords and content is a helpful way to pull in holiday-focused traffic.

3. Check if your title tags, meta descriptions and keywords are optimized: Revisit your pages, particularly the top pages you have already identified and ensure that they have been optimized as per SEO best practices. Ensure that these pages have unique title tags that are informative and include the relevant keywords. The meta descriptions should be checked for their keyword density and compelling copywriting to ensure higher click through rates when they show up in the search results. Also, revisit your keywords to see that they are competitive and best describe your page.

4. Add images and Alt Tags: Images not only add to the aesthetic value of your page, they also help elaborate upon the product’s features in a captivating manner. Search engines such as Google tend to rank pages with images higher. So it can be beneficial to add a few colorful images to your important pages complete with Alt Tags. Check if existing images on your important pages have Alt Tags and add them if absent. Alt Tags should crisply describe the image and add to the keywords on your page.

5. Get creative with social media campaigns: The importance of social media such as Facebook, Twitter and Pinterest cannot be overlooked during the holiday season. Facebook and Pinterest particularly lend themselves to creative and colorful holiday campaigns that get the shopper into the festive mood, choosing you over the competition and increasing the click through rate. It is a great opportunity to engage with your customers through contests and giveaways.

social media campaigns

Social media campaigns

Social media campaigns are important for creatively engaging with customers and persuading them to choose your business over the competition.

6. Use PPC ads aggressively: Holiday time is targeted marketing time, and nothing reaches your target audience faster than pay-per-click (PPC) ads on Google, Facebook, etc. Create a themed and targeted copy for your PPC ads, and ensure that the keywords in the advertisement and your landing page align. PPC ads are a great way to bring customers to your important pages and drive sales there. Given that you would be making a bulk of your revenues during the holiday season, investing in PPC ads is a wise choice.

pay-per-click (PPC) ads on Google and Facebook

pay-per-click (PPC) ads on Google and Facebook

Pay-per-click (PPC) ads on Google, social media, etc. are highly targeted toward your audience, pushing traffic toward your pages and driving sales there. 

For more tips on how you can optimize your online store for the holidays, please email us at eCommerce@ignify.com.

Manasi Kulkarni is a Product Marketer at Ignify. Ignify is a technology provider of ERP, CRM, eCommerce, and Point of Sale software solutions to organizations. Ignify is winner/finalist of the worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012 and 2011. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine from 2007 to 2013.

Making Online Shopping Fun with Social Media Integration

November 5th, 2014 Manasi Kulkarni No comments

In a previous post, we discussed how the Ignify eCommerce Manager Panel is equipped with various tools to help a merchant optimize his social media presence and boost his online marketing efforts. These tools enable merchants to directly share their products, discounts, promotions, etc. from the web store to Facebook and Twitter, lets customers ‘Like’ pages from the web store on Facebook, or ‘tweet’ about them on Twitter. Similarly, customers can share products, discounts, etc. directly from the web store to Google+.

Like and share buttons directly on the product page

Like and share buttons directly on the product page make sharing items simple and instant, giving your web store more social media presence.

Ignify eCommerce further uses social media avenues to make shopping an enjoyable and convenient experience for your customers. Customers can easily login to your web store using their social media credentials, saving them the effort to create new login credentials, while providing the merchant access to valuable profile information about his customers. This information can help the merchant better understand his customers and their needs, while providing customized services and products.

Login via social media

Login via social media makes online shopping simple and convenient, saving your customers the time of creating a separate login for your store.

The integration of social media tools on your web store comes in combination with other SEO tools and Google Analytics/Universal Analytics, making it a comprehensive package that boosts your brand’s online presence and impacts web store footfall.

With Google Analytics, you can keep a track of how many people are actually using your social media login and sharing buttons, which of the platforms receives a greater number of clicks, etc. This data can help you reorganize your social media optimization (SMO) efforts such that your social media presence converts into sales. However, it is advisable to use Google Analytics alongside social media reporting information as provided by Facebook, etc. to get a more comprehensive picture of how your social media tools are impacting your web store’s interaction with your customers.

Shareable content is another important factor to consider when making a presence on social media. It is important to generate content that lends itself to Facebook, Twitter, YouTube, etc. in order to build interest, which will lead to more likes and shares. For example, interesting videos, compelling articles, and high-quality product images are all crucial for building an image on social media and creating brand awareness.

The various social media integration tools combined with full support for shareable content provided by Ignify eCommerce thus help your make the most of your SEO and SMO efforts, and ensure a good shopping experience for your customers. For more information, please email us at eCommerce@ignify.com.

Manasi Kulkarni is a Product Marketer at Ignify. Ignify is a technology provider of ERP, CRM, eCommerce, and Point of Sale software solutions to organizations. Ignify is winner/finalist of the worldwide Microsoft Partner of the Year Award in 2014, 2013, 2012 and 2011. Ignify has been included as the fastest growing businesses in North America for seven years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine from 2007 to 2013.